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Annabel Pieren
Jr. Visual & Service Designer bij Essense - Oprichter Crealiefs
Professional Background
Annabel Pieren is a talented and ambitious creative professional with a diverse background in design, communication, and social entrepreneurship. From an early age, Annabel demonstrated a unique drive to bring joy to others, envisioning herself as a tooth fairy, a whimsical role that sparked her curiosity for happiness and human connection. Though she may not have grown wings, her passion for spreading happiness remains the cornerstone of her career journey.
Annabel's professional experience is marked by her commitment to empathy and creativity, which she applies in various roles throughout her career. Currently, she serves as a Junior Service Designer and Visual Designer at Essense, where she utilizes her skills to create meaningful experiences that resonate with users. Annabel's previous roles include co-founder and illustrator at Crealiefs, where she channeled her artistic talents into crafting uplifting narratives and visuals for her audience. Moreover, her early experiences in summer jobs and internships across sales, marketing, and creative fields have equipped her with a well-rounded understanding of the industry.
Education and Achievements
Annabel’s educational background is as impressive as her professional journey. She began her academic pursuit at Onze Lieve Vrouwelyceum in Breda, studying Economics and Society, along with subjects that fuel her passion for art and culture, such as Drawing and German. This solid foundation allowed her to foster her creative flare and develop a keen understanding of societal dynamics.
Following her secondary education, Annabel pursued a Traineeship in Social Entrepreneurship with Starters4Communities, further enhancing her knowledge and commitment to impacting communities positively.
She then moved on to Avans Hogeschool, where she completed dual bachelor’s degrees in Communication Multimedia Design and Design and Applied Arts. Her dedication and talent were evident in her thesis, which she completed with remarkable excellence, earning a score of 9.1. Annabel’s undergraduate studies laid the groundwork for her comprehensive approach to design and communication.
Notable Achievements
Annabel Pieren's journey is characterized by a multitude of impressive achievements that demonstrate her commitment to creativity, empathy, and social good. Her roles in various organizations have allowed her to shine as a creative leader and innovator. During her time as a Strategy & Creative Intern at The Communication Company BV, she honed her skills in strategic thinking while contributing to impactful campaigns. Later, her involvement as a Marketing & Communication Volunteer at the Movement Development Program solidified her dedication to using her skills for social change.
As an Online Communication and Marketing Intern at Return to Sender (RTS), Annabel further expanded her expertise in digital marketing strategies, helping to elevate the organization's mission of empowering communities. Her early experience as a Graphic Designer at Pageking reflects her foundational skills in design and creativity, setting the stage for her current accomplishments.
In addition to her formal roles, Annabel's portfolio showcases a plethora of creative projects demonstrating her ability to balance emotion and aesthetics. She thrives on using her artistic vision to create engaging stories and designs that uplift and inspire others. Annabel's unique blend of creativity and empathy makes her a standout in her field, a true testament to her unwavering commitment to making the world a better place.
Personal Philosophy
Annabel Pieren believes in the transformative power of happiness and creativity. Her mission transcends individual satisfaction to include a broader societal impact, focusing on both the happiness of consumers and those in underserved communities, such as women in developing countries and children in Cape Town's slums. Through her work, Annabel actively seeks to harness creativity as a tool for happiness, encouraging laughter and joy in everyday life.
In her own words, she describes her approach as “empathic creativity with a healthy dose of enthusiasm.” She is driven by curiosity and a desire to understand others, putting herself in their shoes to discover how she can contribute positively to their happiness. Annabel's ethos not only informs her professional practice but also extends to her personal life, where she enjoys connecting with diverse individuals and exploring new ideas.
Conclusion
Annabel Pieren is a creative force with an infectious enthusiasm for bringing happiness to others. Her educational prowess and diverse professional experiences have shaped her into a well-rounded designer and communicator who excels in her field. With a heart rooted in empathy and a mind trained in creativity, Annabel continues to push boundaries, explore new avenues, and inspire those around her in her quest to foster joy and well-being. For
