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Annamaria Foldes
Connecting with and Empowering People II Strategy Advisor II Brand Success II CX II Employer Branding
Annamaria Foldes is the Client Service Director at Ipsos, where she plays a pivotal role in customer experience insights and strategic communication. She is recognized for her passion for communication and her expertise as a customer experience insight advisor and strategist. Additionally, Foldes is an enthusiastic change manager, actively engaging in initiatives that drive transformation within organizations.
Her LinkedIn profile highlights her involvement in various leadership and innovation activities, including representing Ipsos at international events and contributing to discussions on work-life balance and self-care in the workplace. She has also been involved in launching new AI tools aimed at enhancing segmentation research, demonstrating her commitment to integrating technology with human insights in marketing research.
Foldes frequently shares her experiences and insights on LinkedIn, emphasizing her dedication to entrepreneurship and personal development within the context of her professional journey.
Highlights
Have you started your vacation yet? For many, July and August are prime months for an extended break. So, how are we approaching travel this year?
The global travel industry is experiencing a surge in demand as people seek relief from uncertainty and anxiety through travel. Despite concerns about inflation and safety, the desire to explore the world remains strong, particularly for international destinations. Travelers are prioritizing safety, seeking cost-effective options, and showing a growing interest in sustainable travel practices. Emerging trends include workations, slow tourism, and culinary tours, reflecting a desire for immersive and meaningful experiences.
Whether you're unwinding on the beach, exploring a bustling city, or enjoying some downtime at home, be sure to check out the 2024 Holiday Barometer report by Europ Assistance and Ipsos.
#travelinsight #holidaybarometer
It is super fascinating to see the launch of our new AI tool, Ipsos PersonaBot, that is to revolutionize segmentation research. Ipsos PersonaBot empowers organizations to engage with their target audience on a whole new level. Imagine having conversations with AI-powered personas, about their attitudes, behaviors, and preferences - all in a secure and insightful way.
The tool, available for both consumer and healthcare sectors, allows for: 💡 Deeper, more actionable insights from your segmentation studies 📈 Increased ROI on your market research investments 🤝 Enhanced stakeholder engagement and collaboration
Ready to see Ipsos PersonaBot in action? Reach out to my amazing colleagues, Joel Degrandsart and Izabela Gazzola, for a demo! #AI #Innovation #Segmentation #Ipsos #PersonaBot
