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Annamarie Bermundo

Head of Consumer Engagement and Digital at RECKITT BENCKISER GROUP PLC

Annamarie Bermundo is the Director of CRM and Analytics in the Digital Center of Excellence at Moët Hennessy USA.12 She plays a key role in managing and unifying customer data across the company's portfolio of brands.1 Bermundo has been involved in implementing Amperity's customer data and identity platform to create a holistic, cross-brand customer view for Moët Hennessy USA.13

In her role, Bermundo has worked on:

  1. Integrating customer data from over 40 distinct systems and brands1
  2. Applying machine learning to resolve customer identities23
  3. Improving marketing performance and team efficiency through data analysis and automated data feeds1

Bermundo has praised Amperity's ability to manage and unify data across brands, highlighting its use of machine learning for identity resolution and creation of a 360-degree customer view.12 She has also noted the importance of cloud-scale and reliability provided by AWS in delivering efficiency and results for their data management efforts.23

Related Questions

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What specific technologies does Annamarie Bermundo use in her role at Moët Hennessy?
Can you provide examples of successful CRM and analytics projects led by Annamarie Bermundo?
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Annamarie Bermundo
Annamarie Bermundo, photo 1
Annamarie Bermundo, photo 2
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Location

Brooklyn, New York, United States