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Anne-Marie Schaffer

Chief Client Officer | Transformation Leader | Cross-Functional Collaborator | Growth Agent | Driver of Solutions through Data, Technology, and Capability

Anne-Marie Schaffer is a seasoned marketing executive with over 25 years of experience in the marketing and technology industry. She recently transitioned to a new role as Head of Client Transformation at dentsu in June 20232, after previously serving as Chief Client Officer at Merkle.3

Professional Background:

  • Has extensive experience building brands using a 360-degree approach to marketing across digital, CRM, mobile, promotional, and traditional marketing channels3
  • Held leadership roles at several prominent agencies, including:
    • President of PHD West coast offices
    • Positions at Ignited, MEC, Team One Advertising, and TBWA/Chiat Day3
    • EVP, GM for Travel/Media & Entertainment vertical at Merkle3

Personal Highlights:

  • Competed as an Irish dancer from ages 3 to 19, which she credits for developing her confidence and teamwork skills1
  • Mother of four children1
  • Passionate about bootcamp fitness, particularly Orange Theory, which she describes as her "religion"1

Professional Philosophy: Her favorite quote encapsulates her approach to work and life: "If you can dream it, you can do it".1 She has been recognized for her ability to drive strategic direction and deliver innovative, data-driven solutions to clients throughout her career.3

Highlights

Oct 18 · citybiz.co
Merkle Strengthens Americas Leadership With New Appointments
Merkle Strengthens Americas Leadership With New Appointments
Dec 11 · brands.dentsu.com
Retail & Consumer Goods Industry Outlook | Dentsu 2021 Predictions
Oct 27 · adweek.com
Merkle Americas Hires 30-Year Agency Veteran Away From DigitasLBi

Related Questions

What inspired Anne-Marie Schaffer to transition to dentsu?
How has Anne-Marie Schaffer's experience at Merkle prepared her for her role at dentsu?
What are some key projects Anne-Marie Schaffer has led at Merkle?
How does Anne-Marie Schaffer approach client transformation at dentsu?
What are Anne-Marie Schaffer's thoughts on the future of marketing and technology?
Anne-Marie Schaffer
Anne-Marie Schaffer, photo 1
Anne-Marie Schaffer, photo 2
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Location

Hermosa Beach, California, United States