Sign In

Anne Traer

Florist & Flower Farmer crafting florals using methods gentle to the environment and creating experiences that bring joy!

Anne Traer is the founder, florist, and flower farmer at Garden and Roads, a floral business based in Medford, Massachusetts. After spending over two decades in the high-tech industry, including senior management roles at companies like PayPal and Oracle, she transitioned to a career in organic farming and floristry about four years ago. This pivot reflects her desire to embrace a more hands-on and low-tech lifestyle, focusing on sustainable practices in her floral arrangements and farming.12

At Garden and Roads, Traer engages in various activities, from cultivating flowers to arranging them for events such as weddings and corporate functions. Her journey into floristry began with a passion for creating floral centerpieces, which has now evolved into a thriving small business. Traer emphasizes the importance of self-reflection and strategic planning in her career transition, highlighting the challenges and considerations that come with such a significant change.13

Highlights

Jul 22 · linkedin

I'm not on LinkedIn all that much anymore, but a nice comment from a former colleague at Endeca caught my eye and got me looking through posts and I thought you all might want to see some pretty flowers in your feed this morning (all locally grown except the roses!) Enjoy!

Feb 28 · linkedin

I'm excited to announce Garden and Roads received Wedding Wire's Couples' Choice Award for the 5th year running! Less than 3% of all wedding vendors qualify for this award, so we are very grateful for all the reviews & photos. Thank you to all the couples who invited us to be a part of their most joyful moments in 2023! For anyone planning a wedding in 2024, we still have some availability on our wedding calendar. 🌺 https://lnkd.in/gEurFqci

Related Questions

What inspired Anne Traer to leave her career in high tech to become a florist and flower farmer?
How did Anne Traer's experience at PayPal and Oracle prepare her for running a small business?
What challenges did Anne Traer face when transitioning from tech to floristry?
How does Anne Traer balance her work as a florist and flower farmer with her previous corporate experience?
What is the ethos behind Garden and Roads, and how does it reflect in Anne Traer's work?
Anne Traer
Anne Traer, photo 1
Anne Traer, photo 2
Add to my network

Location

Medford, Massachusetts, United States