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Annelies De Rouck

Chief Creative Officer at FTD

Annelies De Rouck is the Chief Creative Officer at FTD (Florists' Transworld Delivery), a 110-year-old flower company.1 She joined FTD in May 2020 as Creative Director and later became Chief Brand Officer.16

Annelies has a diverse background:

  1. She spent the first 15 years of her career in fashion, working with major designers including Karl Lagerfeld.5
  2. She held roles in marketing, wholesale, licensing, and brand management.1
  3. She founded a beachwear brand called Seilenna, which she ran for six years, including managing a retail store.1

Annelies is known for her expertise in:

  • Brand strategy and creative direction3
  • Building beautiful brands1
  • Combining creativity, strategy, and business1

At FTD, Annelies played a crucial role in the company's rebranding efforts, focusing on showcasing FTD's heritage, florist network, and expertise in meaningful gift-giving.12 Her approach involves bringing a fresh perspective to the brand while honoring its long-standing history in the floral industry.

Annelies is based in Cascais, Portugal4, and holds a Bachelor's degree in Comparative Anthropology, Political and Social Sciences, and Media and Communication Studies.3

Highlights

Nov 15 · blog.ftdi.com
How and Why FTD and Proflowers Rebranded for the Future
Jan 1 · rocketreach.co
Annelies De Rouck Email & Phone Number | Freelance Brand ...

Related Questions

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Annelies De Rouck
Annelies De Rouck, photo 1
Annelies De Rouck, photo 2
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Location

Downers Grove, Illinois, United States