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Annelies Jansen
President & COO, Spring
Annelies Jansen is the President and Chief Operating Officer of Spring, a creator commerce platform formerly known as Teespring. She joined the company in April 2022 after serving as Vice President of Commerce Partnerships at Meta (formerly Facebook), where she played a pivotal role in launching features like Instagram Checkout and building a global network of commerce partners across more than 20 countries.123
Professional Background
- Experience at Meta: Jansen was instrumental in connecting Meta with various companies to enhance e-commerce capabilities on its platforms. Her tenure included leading efforts to facilitate shopping experiences on Facebook and Instagram, thereby driving significant advancements in social commerce.34
- Previous Roles: Before her time at Meta, she held senior positions in various media and technology companies, including CEO roles at Findmypast.com and SUP Media, and leadership positions at ITV Broadband and The Telegraph. Her career spans over 25 years, focusing on digital strategy and growth in both B2B and B2C sectors.45
Vision for Spring
In her role at Spring, Jansen emphasizes the importance of supporting creators by providing them with tools to succeed in their businesses. She aims to develop partnerships that enhance Spring's offerings, allowing creators to sell products seamlessly across major social media platforms like YouTube, Instagram, and TikTok. Jansen believes that Spring is uniquely positioned to become the leading commerce platform for creators, focusing on simplicity and value creation for its users.123
Education and Languages
Annelies Jansen holds an MSc in Business Organization and Administration from the University of Groningen. She is multilingual, fluent in Dutch, English, French, and German, with additional proficiency in Russian, Japanese, and Spanish.45
Jansen's extensive experience and strategic vision are expected to play a crucial role in shaping Spring's growth trajectory as it navigates the competitive landscape of creator commerce.


