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Anni Stromfeld

Business Development - Haas MBA - Co-founder at Sijohome.com

Anni Stromfeld is the co-founder of Sijo, a sustainable home and bedding brand based in New York City. She launched the company in September 2019 alongside her childhood friend Jacob Xi, driven by their shared interest in entrepreneurship and a commitment to creating ethical, high-quality, and sustainable products for better sleep and living environments.123

Before founding Sijo, Anni had a career in investment banking, working at Ernst & Young Capital Advisors and B. Riley FBR, Inc., where she gained extensive experience in technology investment banking.1 She holds certifications such as Series 79, 63, and 62 from the Financial Industry Regulatory Authority (FINRA).1

Anni's vision for Sijo was inspired by her personal journey to balance a high-stress career with family life and the need for healthier sleep. This led her to focus on designing performance-driven, sustainable products made from innovative materials like eucalyptus lyocell and French linen.23 Under her leadership, Sijo has also prioritized community impact by partnering with organizations like the Joyful Heart Foundation to support survivors of domestic violence.4

Fluent in English and several Chinese dialects, Anni brings a global perspective to her work at Sijo.1

Highlights

Jan 1 · bcorporation.net
Sijo - Certified B Corporation - B Lab Global
Jun 28 · presshook.com
Anni Stromfield - Press Hook
Anni Stromfield - Press Hook
Sep 24 · sijohome.com
All About our Manufacturing Center - Sijo
The Brighter World of Sijo Bedding - One King's Lane blog
The Brighter World of Sijo Bedding - One King's Lane blog
Aug 10 · sijohome.com
Sijo | Performance bedding to optimize your sleep
May 24 · Forbes Now
New Start-Up Olive Wren Offers Luxury Bedding At A Surprisingly Affordable Price Point - Forbes Now

Related Questions

What inspired Anni Stromfeld to start Sijo Home?
How did Anni Stromfeld's background in investment banking influence her entrepreneurial journey?
What are some innovative materials used in Sijo Home products?
How does Sijo Home ensure the sustainability of its products?
What is the significance of Sijo Home being a Certified B Corporation?
Anni Stromfeld
Anni Stromfeld, photo 1
Anni Stromfeld, photo 2
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Location

Greater New York City Area