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Annie Goman
Group Head of Cannabis @ BAT I ex-AB inBev, Innocent Drinks & Nestle | eCommerce Leader I DTC I Digital Transformation & Growth I Commercial Strategy I Mentor
Annie Goman is a prominent figure in the consumer goods industry, currently serving as the Global Head of New Categories - Cannabis at BAT (British American Tobacco).23 Her career spans over 12 years in the global consumer goods sector, showcasing her extensive experience and expertise.1
Professional Background
Annie joined BAT in March 2023, taking on the role of Global Head of New Categories, specifically focusing on Cannabis.2 This position places her at the forefront of BAT's expansion into new product categories beyond traditional tobacco.
Previous Experience
Before her current role at BAT, Annie has had a diverse career path, including positions at:
- AB InBev
- Innocent Drinks
- Nestlé
Her experience encompasses various aspects of the consumer goods industry, including:
- eCommerce leadership
- Digital transformation
- Commercial strategy
- Growth initiatives
Skills and Expertise
Annie is known for her:
- Inclusive and entrepreneurial leadership style
- Expertise in digital transformation
- Commercial strategy development
- Mentorship abilities
Education
Annie completed her education at Durham University1, which has likely contributed to her successful career in the consumer goods industry.
Location
Based in London, Annie operates in a global capacity for BAT.13
Annie Goman's LinkedIn profile (annie-goman-56082237) reflects her current position and professional background, serving as a valuable resource for industry connections and updates on her career developments.
Highlights
After an incredible 7+ years, my time at AB InBev / ZX Ventures has come to an end. It was an amazing journey with too many highlights to name in one LinkedIn post! I am grateful for the opportunity to have worked with such talented people from all around the world. Thank you to my teams, managers and mentors for your support in my development over the years - I feel lucky to have learned from some of the best!
So… what’s next? I’m excited to announce that I have joined the Wellness & Stimulation team at BAT as Global Head of New Categories, Cannabis.
I am looking forward to building out BATs ecosystem of capabilities, through strategic collaborations and partnerships with some of the most innovative and pioneering companies in the wellness, new sciences and technology space (Charlotte's Web, Organigram Inc, Open Book Extracts and Sanity Group). This is all part of BAT’s purpose to build A Better Tomorrow, and become a leading consumer-centric, multi-category CPG business.
CBD is also a product that is close to my heart, as it’s something my late father was very passionate about in his job healing patients as a Chiropractor. A big thank you to Kingsley Wheaton, James Barrett, Mariel Markram (Strating) and Steve Marley for the opportunity to become a part of this exciting journey #abettertomorrow #wellness #newjob #BAT #CBD
I was honoured to have spent last week with this incredible, inspirational team, at our first ever DTC People Summit here in London 🇬🇧 we connected as one team, shared ideas about delivering today and building for the future and most importantly learned from each other 💪🏻 proud to be a part of this journey and very excited about what amazing things we will do together 🚀💥 Lucia Moni - Assoc. CIPD (she/her) Laurence Page-Connolly Mariana Chahine Lígia Abdalla Nunes Anahi Sotelo Popoca Martín Melczarsky Hannah King Hannah Donoghue Pauline VALLEE Deepika Hebbalalu Amanda Arena Mara Beasley
Belinda Bianca Parmar OBE and Jan Ryckmans - thank you for joining us and for bringing your expertise and wisdom to the four days 🙏🏻
#people #team #future #bestbeerjob #dtc #futurewithmorecheers
