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Annie Hung
Builder and Operator | GTM | Product Growth | MIT MBA
Professional Background
Annie Hung is a seasoned business leader specializing in Go-To-Market (GTM) strategies, product growth, and operations, with an impressive track record that spans over 15 years. Her professional journey encompasses a remarkable blend of experiences in both large corporations and innovative startups, predominantly within the tech sector. Annie has dedicated her career to driving business development, aligning product strategies, and forging partnerships that propel growth in industries including artificial intelligence, extended reality (XR), web3 technologies, and more. Currently, she serves as a formidable business development leader at Autograph, a Series B venture backed by Andreessen Horowitz, and has also played a pivotal role at Magnopus, a Series A company focused on immersive 3D software and services.
Her expertise in the realm of product-centric GTM strategies is evident in her collaborative approach to defining go-to-market plans, securing product-market fit, and prioritizing features that resonate with customer needs. Annie's unique ability to blend creativity with strategic foresight enables her to navigate complex commercial landscapes and establish fruitful partnerships and alliances.
Education and Achievements
Annie's scholarly achievements are equally impressive, holding both a Master of Business Administration (M.B.A.) with a concentration in Entrepreneurship & Innovation from the prestigious Massachusetts Institute of Technology (MIT) Sloan School of Management, and a Bachelor of Arts (B.A.) in Literature with a focus on Film Studies & Writing from Yale University. Her educational background equips her with a solid foundation in both analytical and creative aspects of business development, allowing for a well-rounded perspective on market dynamics.
Annie's career is marked by significant contributions to various organizations. She has occupied vital roles such as the Head of Strategic Business Development for AI Partnerships at Prime Video and Amazon MGM Studios, where her strategic input greatly influenced the adoption of cutting-edge technologies. Additionally, her time as Director of Digital Strategy, Operations, and Business Development at BET Digital and Viacom Media Networks highlights her capability to drive growth and innovation across diversified media channels.
Annie's commitment to mentorship and team management manifests through her empathetic and empowering leadership style. She believes in fostering an environment that balances positive reinforcement with constructive feedback, enabling her team members to thrive and excel in their roles.
Achievements
Annie has established a reputation not only as a leading expert in business development but also as a dynamic negotiator capable of transforming complex contract negotiations into actionable agreements. Her skills span strategic partnerships, product platform integrations, and commercial licenses, making her a versatile asset in any organization.
Her dedication to understanding user needs and business value empowers companies to adopt new technologies seamlessly. By translating intricate technical jargon into understandable language, Annie effectively communicates the core business cases that drive operational plans and enhance customer experiences. This capability has positioned her as a trusted advisor among peers and stakeholders alike.
As a lifelong learner and world traveler, Annie’s hobbies include running and exploring diverse cultures, reflecting her dynamic personality and incessant curiosity. Her investment in self-improvement and passion for technology and innovation continues to expand her professional repertoire and personal insights, enriching her contributions to any team or project she undertakes.
Highlights
I’m excited to share that I’ve joined Amazon in their Prime Video/Studios team as Head of Strategic Business Development, AI Partnerships!
I’m leveraging my background in building traction and scaling emerging technologies both on the startup side and the enterprise side – combined with my career in media, entertainment, 3D real-time interactive experiences, and sports.
I’m inspired to work with our teams and with AI companies to translate the best use cases from promising vision and ideas into delivering meaningful business impact with transformative longevity. There’s a lot of exciting developments in AI, and I believe there’s a means of both spurring technological advancements and sustaining the engine of creativity that’s the lifeblood of the content and consumer experiences that we all love.
I’m hitting the ground running – and will be at the IBC - International Broadcasting Convention in Amsterdam from Sept 13-16. Let me know if you’ll be there!
Finally – I wanted to express a deep, heartfelt gratitude to everyone who’s supported me as I navigated this next chapter. I’m so appreciative of every moment you took to exchange experiences and ideas, every kind intro that you made, and more. In ups and downs, this spirit of generosity, helpfulness, and community can only fuel the kind of karma that will bring more positive things for us all who engage.
Ok, onward to continuing my passion and work of championing intrepid teams and bold technologies for the better!
