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Annie Maguire
Website Conversion Copywriter for small & mid-sized businesses — anniemaguire.com
Annie Maguire is a freelance Website Conversion Copywriter based in New York who specializes in creating effective website copy and improving user experience (UX) for small and mid-sized businesses.13 With over 12 years of experience in the industry, she helps companies build websites that capture and convert more leads.14
Annie's expertise includes:
- Conversion copywriting
- Website strategy and UX
- Customer research
- Content strategy
Her client portfolio includes notable brands such as Smirnoff, L'Oreal, Samsung, and others from her time working at top NYC advertising agencies.2 Annie's approach involves a comprehensive process that includes strategy workshops, customer research, insights reports, and information architecture before writing the actual copy.4
On LinkedIn, Annie has 4.3K followers and regularly shares copywriting tips, client success stories, and industry insights.3 Her username on the platform is @maguireannie, and she has an engagement rate of 0.38% with an average of 16 likes per post.3
Annie's work has led to significant results for her clients, including a 45% increase in conversion rate for one company.4 She is known for her ability to simplify complex messages, focus on user needs, and drive conversions through strategic copywriting.4
Highlights
𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝘀𝗸𝗶𝗹𝗹𝘀 𝘀𝗵𝗮𝗿𝗽? 🔪
When I first started out as a freelancer I was SO BUSY trying to find clients that I didn’t always invest in upgrading my skills as a writer/business person.
It wasn’t until I read Brian Tracy’s book, No Excuses!: The Power of Self-Discipline, that I learned I should be allocating a portion of my earnings toward learning, education, and self development.
Once I understood that rule, I began setting goals to make sure I continue to prioritize my development on a regular basis.
Here’s what I do:
📚𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗯𝗼𝗼𝗸𝘀 & 𝗰𝗼𝘂𝗿𝘀𝗲𝘀 I try to read at least 1 copywriting/marketing/business (or similar) book per quarter. I also take copywriting courses (or revisit courses I’ve already purchased) at least once a year.
🤓𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝗳𝗶𝗰𝘁𝗶𝗼𝗻 & 𝗻𝗼𝗻 𝗳𝗶𝗰𝘁𝗶𝗼𝗻 I read for pleasure every night. This exposes me to different types of writing/styles, helps build my vocabulary, and expands my knowledge on a variety of subjects.
✍️𝗗𝗮𝗶𝗹𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗵𝗮𝗯𝗶𝘁 I’m almost always writing something for a client, but I also try to write at least 10 min per day (even if it’s just journaling). I also spend a good chunk of time each month writing content for my newsletter/biz.
I also try to make time for creative hobbies (like screenwriting), experimenting with new tech (like AI, etc), and just trying new things, whether it’s a new skill or a new recipe (cuz balance 🙏)
𝗪𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂? 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘀𝘁𝗮𝘆 𝘀𝗵𝗮𝗿𝗽 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗲𝘁𝗰?
Share below!
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P.S. If we haven’t met before, Hi! 👋 I’m Annie – a conversion copywriter who helps small & mid-sized businesses build websites that convert 🤑
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