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Annie Teh

Professional Word Arranger

Annie Teh is a Senior Manager and Content Specialist at Workforce Singapore, where she has been working since July 2021. She has a decade of experience in content creation and strategy, combining both agency and editorial backgrounds to enhance storytelling that aligns with business objectives.

Annie holds a Bachelor of Arts in Economics with a second major in Business Management from the National University of Singapore and has completed a WSQ Certificate for Content Marketing Strategy at Equinet Academy. Additionally, she has pursued digital marketing education through Squared Online.

Her previous roles include a position as a Client Associate at PRecious Communications, where she was involved in media monitoring, business pitches, and social media strategy. Annie is proficient in English and has limited working proficiency in Chinese. She emphasizes the importance of collaboration and creativity in her work, aiming to drive impactful content initiatives.1

Highlights

May 13 · linkedin

When did you last have a rot day?

I'm fascinated by the acceptance of "rotting" or "bed rot" into TikTok culture. It's a clear subversion of the hustle culture of the 2010s, similar to the "tang ping" culture PM Lee spoke about in his recent retirement interviews. I even giggle to myself about how WeCrashed, a drama-documentary about the fall of WeWork, makes jibes towards a giant neon sign sitting in their offices that says "Hustle Harder".

I love myself a rot day—a day when productivity is not expected, where I don't have to worry about accomplishing anything. I don't buy into the idea that our time is limited and that we need to make every moment count. Sometimes, watching a Korean matchmaking show about divorcees finding love while lying in bed is making moments count, too.

But I giggled when PM Lee warned that following the "tang ping" trend (meaning to lay flat in Chinese) may lead you to struggle to get back up. While rest is important, it is also important not to subscribe fully to passive-aggressive resistance movements against hyper-productivity. Life should not be lived in extremes, and while I enjoy a little bed rot from time to time, I have goals and passions I'd like to pursue, too. If I ever lose that motivation, I would worry about my personal well-being as much as when I was burnt out.

So, indulge in a little unproductivity once in a while. Just remember to get back up again.

Feb 6 · linkedin

How relevant is LinkedIn today?

Today, I attended a LinkedIn Sharing session at work. It was a useful refresher on how to optimise your LinkedIn account and best practices for building a community on this platform. While I've been on this platform since the beginning of my career, there has been many changes to how we all use LinkedIn, and how I've personally viewed the value of this platform. To me, this is still one of the best places to keep in touch with the content marketing community and learn more from my fellow peers, especially now that I've moved into an in-house role.

This begs the question: what is LinkedIn's value to you? Is it still relevant to your work today? 👀 Let me know!

#iworkatwsg #behindthedesk

Related Questions

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Annie Teh
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Experience

Senior Manager, Content Specialist at Workforce Singapore
Content Marketing Specialist at Pigeonhole Live, Head of Creative at Tech in Asia, Freelance Writer

Education

B.A. in Economics, 2nd Major Business Management from National University of Singapore (2010 - 2014), Digital Marketing from Squared Online (2019 - 2020, Distinction), WSQ Certificate for Content Mark

Location

Singapore