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Anol Bhattacharya

CEO at GetIT, B2B IT / Telco Marketing Strategist

Anol Bhattacharya is a seasoned B2B marketing strategist and executive with over two decades of experience in the IT and telecommunications industry.24 He is currently the Managing Director of Hotwire APAC, a role he assumed in July 2023.4 Prior to this, Bhattacharya served as the CEO of GetIT Pte Ltd for nearly 21 years, from September 2002 to June 2023.4

Throughout his career, Bhattacharya has consulted for major tech and telco clients, including Cisco Systems, IBM, HP, Lenovo, StarHub, and NTT.24 His expertise spans various areas of B2B marketing, including:

  • Digital marketing strategy
  • Account Based Marketing (ABM)
  • Demand generation
  • Lead nurturing
  • Social media strategy and implementation
  • Customer experience (CX) design2

Bhattacharya is also known for his thought leadership in the B2B marketing space. He has been a keynote speaker at major marketing conferences worldwide, including BMA in Chicago, Click Asia Summit in Mumbai, and AdTech in Singapore.2 He has also contributed as a columnist on B2B marketing topics for various publications such as Business Times and Straits Times.1

In June 2022, GetIT was acquired by Enero Group and became part of the Hotwire Group, a global technology communications consultancy.35 Following this acquisition, Bhattacharya continued in his role as CEO of GetIT, which began operating as "GetIT, a Hotwire Company".5

Bhattacharya holds a Bachelor of Science degree from Calcutta University and a Master's in Business Management with a focus on Technology Entrepreneurship from the Singapore Institute of Management.4

Highlights

Jan 17 · getit.marketing
Team & Partners - GetIT
Team & Partners - GetIT
Aug 18 · marketech-apac.com
Top Story: GetIT-Hotwire fusion answers to the call of integrated ...
Top Story: GetIT-Hotwire fusion answers to the call of integrated ...
Jun 30 · businesswire.com
Enero Accelerates Hotwire's Digital Marketing Transformation ...
APAC B2B marketing agency GetIT gets acquired
APAC B2B marketing agency GetIT gets acquired

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Anol Bhattacharya
Anol Bhattacharya, photo 1
Anol Bhattacharya, photo 2
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Location

Singapore