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Ante Matijaca

Custom software + Digital transformation + Product Design + Mobile Development + Web development for startups and enterprises I cofounder @Profico

Ante Matijaca is the co-founder of Profico digital agency, specializing in creating and scaling custom software solutions for startups, SMEs, and Corporate Enterprises to meet and exceed user expectations.

With over 20 years of experience, Ante is a creative director with a focus on developing exceptional custom software in the fields of web development, mobile development, UI/UX design, and product strategy.

He has a strong background in tailoring digital solutions for regions including Scandinavia, Western Europe, Canada, and the USA, with expertise in custom software, digital transformation, IoT platforms, data analytics, and business intelligence.

Ante Matijaca's interests and expertise span across various digital media sectors such as car sharing, AI, smart city technologies, fintech, blockchain, automation, cloud services, and greentech.

Previously, he has held positions including Art Director at Litewallet, Co-Founder and Creative Director at Profico, Founder and Creative Director at Unity.hr, and Freelance UX/UI Designer and Full Stack Developer as a freelancer.

For inquiries or collaborations, Ante can be reached at [email protected].

Highlights

Sep 20 · linkedin

When it comes to product features - Less is more!

A few years ago, I had a discussion with a SaaS CEO. His competitors charged $20/month, while he charged $50/month. He explained his value proposition to me: "Competitors offer more integrations and features at a lower price. We only offer one feature, but we're the best at it. Focused, less distracted. Customers will pay more for the best product experience."

I completely believed him, which was the craziest part. 🤯

btw. this company is still alive and profitable. 🚀

#productmindset #lessismore #entrepreneurship

Sep 18 · linkedin

The reason I started my first company was because I wanted to get better projects, work on a bigger scale, and develop cool products.

My role models were the designers of big, shiny brands who created cool things every day.

Having won the first big brand, something I've dreamed about for a long time, I assigned another designer from our team to that project. Everything I worked for up until that point was now in hands of someone else.

It was at this point that I finally realized it was a team effort. My responsibility was to deliver this project and I was forced to choose between a stressed out manager who had many obligations and lacked focus and a promising designer who could commit 150% to it. Having gone with a latter, I've never regretted it.

I had to replace my main career goal with something new and accept that it wouldn't happen. I struggled with it for some time, but once I finally accepted it, I knew it was nothing more than a vanity metric. It was much more important to build strong foundations for the company.

#careergrowth #careergoals #entrepreneurship

Ante Matijaca
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Location

Croatia