Sign In

Anthea Hughes

Marketing Business Partner at Pay.UK

Anthea Hughes is a Marketing Business Partner at Pay.UK, where she plays a significant role in overseeing marketing strategies and campaigns, particularly for the Current Account Switch Service. In recent campaigns, she has emphasized the importance of encouraging consumers to reassess their banking options, especially highlighting the ease of switching accounts if their current one no longer meets their needs.124

In her recent communications, Hughes has stated that the Current Account Switch Service celebrated its 10th anniversary in 2023, achieving over 10 million switches since its inception. She has been involved in launching creative campaigns aimed at making financial administration more engaging and accessible to younger audiences, using humor and relatable scenarios to drive the message home.235

Hughes' efforts have included collaborations with creative agencies to develop advertising content that resonates with consumers, such as a humorous campaign featuring a goldfish as a metaphor for unsuitable banking choices.25 Her work aims to demystify the switching process and encourage individuals and businesses alike to consider whether their current accounts are still serving them effectively.

Highlights

Watch: 90s-inspired Pay.UK spot vaunts the benefits of a ...

Related Questions

What are Anthea Hughes' main responsibilities at Pay.UK?
How long has Anthea Hughes been with Pay.UK?
What other projects has Anthea Hughes worked on at Pay.UK?
Can you provide more details about the 90s-inspired campaign Anthea Hughes was involved in?
What is Anthea Hughes' background before joining Pay.UK?
Anthea Hughes
Add to my network

Location

Greater Cambridge Area