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Anthony Caccioppoli
Solutions Architect at Nielsen
Anthony Caccioppoli is a thought leader and expert in Marketing and Ad Technologies with extensive experience in the digital advertising industry. He currently holds several key positions:
Current Roles
- Head of AdTech & Solutions at Insider, Inc. (November 2021 - Present)1
- Committee Member, Measurement & Attribution at IAB Tech Lab (January 2021 - Present)1
- Committee Member, Identity & Audience Data at IAB Tech Lab (January 2021 - Present)1
- Advisor at Kahoona (January 2022 - Present)1
Professional Background
Anthony has a diverse background in the ad tech and digital marketing space:
- Previously worked as Manager of Strategy & Business Development, Digital Products, North America at Nielsen1
- Held positions such as Solutions Architect at Nielsen and Global Solutions Consultant, Enterprise & Co-Founder at Conductor, Inc.1
- Worked as a Solutions Engineer at Qualia Media (now Adstra)1
Expertise
Anthony is known for his expertise in:
- AdTech and marketing technologies
- Data operations and strategy
- Attribution and measurement
- Privacy and compliance in digital advertising
He frequently participates in industry discussions and panels, sharing insights on topics such as data strategy, cookieless advertising, and the future of digital measurement.24
Industry Involvement
Anthony is actively involved in shaping industry standards and practices:
- Participates in multiple IAB Tech Lab committees, contributing to initiatives related to measurement, attribution, and identity in digital advertising1
- Engages in discussions about privacy-centric addressability and the challenges faced by publishers in a cookieless world3
Anthony Caccioppoli's LinkedIn profile (username: anthony-caccioppoli-04854a23) provides a comprehensive overview of his professional experience and current roles in the ad tech industry.1
Highlights
Oct 15 · iabtechlab.com
IAB Tech Lab Launches ADMaP (Attribution Data Matching Protocol ...
Jan 8 · iabtechlab.com
Measurement Compliance - IAB Tech Lab
Jun 8 · iab.com
Addressability & Measurement Committee Meeting - IAB
Oct 9 · ams.org
of the American Mathematical Society
Aug 11 · iab.com
Let's Talk About Attribution - IAB

