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Anthony Chelly

Co-founder & COO at datashake

Professional Background

Anthony Chelly is a distinguished professional in the realm of digital marketing and data strategy, boasting a career that merges innovative technological insights with astute business acumen. As a co-founder of datashake, a company that assists businesses of all sizes in enhancing their digital marketing strategies, Anthony has played a pivotal role in guiding over 200 companies across various sectors. Under his leadership, datashake has successfully managed media expenditures exceeding 100 million euros, showcasing the effectiveness of their thorough approach to marketing.

At datashake, the philosophy revolves around precision in marketing. The organization emphasizes a well-rounded strategy encompassing six crucial pillars: daily campaign management, SEO strategy through their subsidiary, upearly, strategic influence via datashake creators, bespoke consulting missions, and tailored training sessions. The company's commitment to client success is reflected in its partnerships with major platforms, affirming their status as Premier Google Partners, Meta Business Partners, Microsoft Advertising Partners, and holders of Amazon Advertising Sponsored Ads Accreditation. This extensive network equips Anthony and his team with the resources necessary to optimize their clients’ reach and impact.

Before co-founding datashake, Anthony honed his skills at Google as a Senior Digital Strategy Consultant and Account Strategist for the French Mid Market. His tenure at Google provided him with invaluable insights into the intricacies of digital marketing and client management. Additionally, he has gained a wealth of experience through various roles, including strategy and M&A analyst intern at Groupe AEF and paid acquisition specialist at Impulse Analytics. His journey also notably includes responsibilities in venture capital during his internship at Quadrille Capital, where he further developed his analytical skills in a fast-paced financial environment.

Education and Achievements

Anthony's educational background sets a robust foundation for his career in digital transformation and strategy. He holds a Master of Science in Strategy, Consulting & Digital Transformation from the esteemed EDHEC Business School, providing him with critical insights into business leadership and strategic innovation. Alongside this, he pursued a Master in Business Management, showcasing his commitment to mastering the intricacies of business and management practices.

Prior to his graduate studies, Anthony acquired a strong analytical background with a university degree in Mathematics from Pierre and Marie Curie University. This rigorous training equipped him with quantitative skills essential for navigating the digital marketing landscape. His academic journey began with preparatory classes at Lycée Janson-de-Sailly, where he built the foundation for his analytical capabilities and critical thinking skills.

Anthony’s professional journey reflects a dedication not only to personal growth but also to fostering success in the businesses he collaborates with. His vision for datashake incorporates state-of-the-art strategies tailored to meet the unique needs of each client, thus ensuring optimal marketing performance.

Notable Achievements

  • Co-founder and COO at datashake, leading a team that has significantly impacted the digital marketing landscape by providing cutting-edge solutions to a diverse clientele.
  • Developed and executed comprehensive marketing campaigns that have resulted in measurable outcomes, demonstrating a deep understanding of the digital ecosystem.
  • Established partnerships with major digital advertising platforms, allowing datashake to expand its service offerings and enhance client results.
  • Played a crucial role as a Senior Digital Strategy Consultant at Google, influencing best practices in digital marketing and client engagement.

Achievements

Achievements

  • Successfully managed media expenditures of over 100 million euros for diverse client portfolios.
  • Led the strategic direction of campaigns for over 200 companies, ensuring tailored solutions meet the distinct objectives of various sectors.
  • Achieved Premier Partner status with Google and recognized as a Business Partner with Microsoft and Meta, illustrating commitment to excellence in digital marketing.

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Anthony Chelly
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Location

Greater Paris Metropolitan Region