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Anthony Iaffaldano

VP, Sales Marketing & Insights - Ad Week Executive Mentee 2021

Anthony Iaffaldano is the Vice President of Sales Marketing & Insights at Fandom, the world's largest fan platform.12 He has held this position since July 2020.5 In this role, Iaffaldano is responsible for:

  1. Bringing Fandom's unique platform, audience, and data to life for advertisers and partners through the company's suite of products and innovative measurement solutions.23

  2. Managing Fandom's sales enablement tools, B2B messaging, and market presence.3

  3. Implementing Fandom's proprietary, first-party data to generate insights for clients.3

Professional Background

Iaffaldano has over 20 years of experience in B2B marketing.3 His career history includes:

  • VP of Corporate Marketing at Insider Inc. (2016-2020)5
  • VP of Marketing at Undertone (2013-2016)5
  • VP of Product & Digital Marketing at Piksel Inc. (2011-2012)5
  • Various marketing roles at KickApps Corporation, Reprise Media, and Ask Jeeves5

Education

Anthony Iaffaldano attended Ithaca College from 1995 to 1999, where he earned a BS degree in Corporate Communications.4

Expertise

Iaffaldano is known for his:

  • Deep understanding of client and market needs3
  • Ability to find and tell powerful stories with data3
  • Experience in developing go-to-market strategies4
  • Skills in managing marketing budgets and collaborating with cross-functional teams4

His unique combination of technical, commercial, and social skills enables him to form enduring partnerships both internally and externally.5

Highlights

Anthony Iaffaldano - Fandom | Media Insights & Engagement ...
Dec 28 · Variety
From ‘Terraria’ to ‘Baldur’s Gate,’ Video Game Communities Rule Online Discussion. How Will Hollywood Invest in This Hot IP in 2024? - Variety
From ‘Terraria’ to ‘Baldur’s Gate,’ Video Game Communities Rule Online Discussion. How Will Hollywoo
Sep 20 · Business Insider
Biggest Movie Franchises Succeed Thanks to Fandoms: New Study - Business Insider
Biggest Movie Franchises Succeed Thanks to Fandoms: New Study - Business Insider
May 26 · cynopsis.com
Five Questions with Fandom's Anthony Iaffaldano - Cynopsis Media
Five Questions with Fandom's Anthony Iaffaldano - Cynopsis Media
The State of Fandom - Anthony Iaffaldano Shares the Stats
The State of Fandom - Anthony Iaffaldano Shares the Stats
Jul 21 · fandom.com
Anthony Iaffaldano Named Fandom's Vice President of Sales ...
Anthony Iaffaldano Named Fandom's Vice President of Sales ...

Related Questions

What are some of the new products Anthony Iaffaldano has introduced at Fandom?
How has Anthony Iaffaldano's background in corporate marketing influenced his role at Fandom?
What are the key insights from Fandom's "State of Fandom" study?
How does Fandom's proprietary data benefit advertisers?
What are Anthony Iaffaldano's main responsibilities in his role at Fandom?
Anthony Iaffaldano
Anthony Iaffaldano, photo 1
Anthony Iaffaldano, photo 2
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Location

New York, New York, United States