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Anthony Kennada

Founder & CEO at AudiencePlus

Anthony Kennada is the Founder and CEO of AudiencePlus, a company he established in March 2022.5 AudiencePlus is an AI-powered Audience Marketing platform that enables marketing teams to launch their own media channels, understand their audience, and leverage first-party intent signals to convert potential buyers.2

Kennada is a prominent figure in B2B marketing, known for his innovative strategies and category creation. Before founding AudiencePlus, he served as the Chief Marketing Officer (CMO) at companies like Hopin and Front.4 However, he is most recognized for his role as the founding CMO of Gainsight, where he and his team are credited with creating the Customer Success category.34

At Gainsight, Kennada developed marketing strategies focused on human-centric community building, content marketing, live events, and creative activations. These strategies contributed to Gainsight's growth from zero to over $100 million in ARR and its eventual acquisition by Vista Equity at a valuation of $1.1 billion.35

Kennada is also an author, having published "Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love" with Wiley in 2019.5 He is an angel investor and advisor to enterprise software startups globally.5

In addition to his professional endeavors, Kennada serves as an Entrepreneur in Residence (EIR) at Grand Canyon University (GCU), where he mentors aspiring entrepreneurs and marketing professionals.1

Kennada describes himself as a "B2C marketer trapped in a B2B body," reflecting his innovative approach to B2B marketing.5 His work at AudiencePlus focuses on helping companies turn customers into communities through content marketing and empowering brands to establish direct connections with their followers.12

Highlights

Dec 29 · favikon.com
Who is Anthony Kennada? - Favikon
Sep 30 · twitter

My family immigrated from Lebanon to the US fleeing the bloody civil war of the 1960s. I'm grateful they were able to create a future here in America.

But Lebanese history is nuanced and complicated. I'd encourage all to read past the headlines and understand what's really going on here.

Israel's conflict is not with the Lebanese people, and their campaign (although not the primary intention) may give Lebanon its first chance at peace in almost a century.

Sep 19 · twitter

Awesome having @jowyang join Goldenhour Exec Forum in SF today - walking our CMOs through the future of AI Agents. https://t.co/V7xiewAse3

Awesome having @jowyang join Goldenhour Exec Forum in SF today - walking our CMOs through the future
Apr 15 · theb2bcreator.com
Facing Reality: Anthony Kennada on Rethinking Audience
Jan 1 · audienceplus.com
AI-Powered Audience Marketing Platform - AudiencePlus
Jan 1 · audienceplus.com
AudiencePlus | Content Experience Platform for B2B Brands
Jan 1 · audienceplus.com
Company | AudiencePlus
Nov 29 · audienceplus.com
What Marketers Get Wrong About Community | AudiencePlus
Sep 6 · Forbes
This Former CMO Believes “Owned Media” Is The Future Of Marketing - Forbes
This Former CMO Believes “Owned Media” Is The Future Of Marketing - Forbes
AudiencePlus raises $5.4 million to grow media software platform - The Business Journals
AudiencePlus raises $5.4 million to grow media software platform - The Business Journals

Related Questions

What are some of Anthony Kennada's most innovative marketing strategies?
How did Anthony Kennada contribute to the creation of the Customer Success category?
What makes AudiencePlus different from other B2B marketing platforms?
How has Anthony Kennada's role at Gainsight impacted his career?
What are some examples of Anthony Kennada's work at Front?
Anthony Kennada
Anthony Kennada, photo 1
Anthony Kennada, photo 2
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Location

Paradise Valley, Arizona, United States