Sign In

Anthony Lamot

CEO at DESelect - Salesforce Marketing Champion

Professional Background

Anthony Lamot is a dynamic tech entrepreneur with a remarkable journey in the realm of enterprise software, particularly in the SaaS (Software as a Service) segment. As the CEO and Co-Founder of DESelect, Anthony has successfully led the company to achieve significant milestones, including bootstrapping to over $1.4 million in Annual Recurring Revenue (ARR) within less than two years by October 2021. His leadership was pivotal in attracting $5.5 million in subsequent funding from New York-based venture capital firm Adjacent, highlighting his capability to build a thriving business in the competitive tech startup environment. With a rich background in marketing automation, consulting, and psychology, Anthony has been instrumental in establishing DESelect as an official Salesforce Partner and a recognized force in the tech industry.

Education and Achievements

Anthony's academic pedigree is impressive, having graduated with a Master of Science (MSc) in Industrial & Organizational Psychology, graduating Magna Cum Laude from Ghent University. This strong educational foundation, which marries psychological principles with business strategies, undoubtedly informs his approach to managing teams and driving innovative solutions in technology. His professional journey commenced in the consulting sphere, working with Deloitte Belgium as a CRM Consultant, where he honed his skills in client relationship management and technology consulting. This experience paved the way for subsequent roles, including Project Manager and Lead Consultant in Marketing Automation at 4C, and the Marketing Automation Lead at Toyota Motor Europe.

Notable Projects and Contributions

At DESelect, Anthony has not only focused on business growth but also on fostering an inclusive company culture, proudly highlighting a team composition of 35% women and 75% diverse nationalities. His commitment to being a principles-driven leader is evident as the company has taken the 1% pledge, dedicating resources to various social causes. The innovative mindset cultivated under his stewardship has attracted prestigious clientele, including major international organizations like T-Mobile, Volvo, and HelloFresh.

In recognition of his contributions to the industry, Anthony was honored as a finalist in the Deloitte Rising Star award, which celebrates entrepreneurial excellence and innovation within the fast-paced tech startup landscape. From establishing DESelect to leading various marketing automation projects, he has consistently demonstrated a knack for identifying market needs and capitalizing on them with effective technological solutions.

Future Endeavors

Anthony's journey in the tech industry is ongoing, as he continues to seek knowledge and innovate within his field. His passion for technology and the startup environment is infectious, and he actively invites others to join the exciting journey at DESelect. With a firm belief in collaborative problem-solving and continuous improvement, Anthony is not only focused on business outcomes but also on nurturing a vibrant, inclusive workplace where creativity and diverse perspectives drive success.

Conclusion

In summary, Anthony Lamot exemplifies the modern tech entrepreneur—driven, visionary, and committed to harnessing the power of technology to solve real-world problems while fostering an inclusive and optimistic workplace culture. As he continues to navigate the fast-evolving landscape of tech startups and enterprise SaaS solutions, his journey promises to be filled with further successes and innovations. Anyone interested in becoming a part of this exciting venture is welcome to join aboard DESelect's 'rocket ship' and contribute to the company's thriving trajectory in the technology sector.

Highlights

Jun 19 · linkedin

Looking for some segmentation inspiration?

Here are the 4 foundational types of segmentation with some marketing & technical examples for each!


  1. Demographic Segmentation 🧑‍🎓

Example: A university targets potential students by advertising scholarships to applicants from low-income families based on household income data.

SFMC Application: Use Data Extensions to filter contacts based on demographic criteria like income, ensuring campaigns are only sent to those who meet the criteria.


  1. Behavioral Segmentation 🛍️

Example: An e-commerce store segments customers who abandoned their cart and sends them personalized reminders showcasing the items they left behind.

SFMC Application: Implement behavioral triggers in Journey Builder to automate emails when users abandon carts. You can top it off by leveraging DESelect to cross-reference historical purchase information to increase the cart size.


  1. Geographic Segmentation 🌍

Example: A retail chain sends promotions for winter clothing only to customers in colder regions.

SFMC Application: Geographic data may be stored at the level of the customer, but also at the level of the most recent store visit. For the latter, you can create a 'recurring selection' in DESelect or otherwise automate a SQL query to feed into a Journey for near-real time targeting.


  1. Psychographic Segmentation 🧠

Example: A fitness brand targets users interested in wellness with content about mental health and mindfulness based on their interaction with similar topics.

SFMC Application: Analyze engagement data from Email Studio / query Data Views with SQL/DESelect Segment to identify interests and segment users accordingly, ensuring content resonates more deeply.


Leveraging Salesforce Marketing Cloud and DESelect simplifies the complexity of executing these strategies, ensuring you can deliver the right message at the right time, efficiently.

📈 What's a cool strategy you've used? I'd love to hear it.

#segmentation #salesforcemarketingcloud #deselect

Apr 25 · linkedin

It sure was an interesting Salesforce World Tour NYC!

First, I'd like to thank once again Hong Xiao from Aon Affinity for sharing the stage with me and presenting how he has optimized Marketing Cloud using DESelect! 🙏 Making sure their Data Strategists are served data in such a way that they can make data-driven decisions is a key to their marketing and data strategy, and we're proud to enable them exactly to do that!

Next, I'd like to Salesforce, specifically its partner organization, for organizing a great Partner Summit and sharing their vision for Einstein Co-pilot, and an exciting announcement about zero-copy data partnerships, including Snowflake, AWS, MS,...

Having these more extensive Data Lake / DWH capabilities feeding into the Salesforce stack will certainly help!

Special thanks to Shannon Mathews for sharing insights on how we can tie into Salesforce's roadmap specifically for Marketing Cloud Growth.

Thanks to Jason Garrett and 🐧 Christy Willemin for doing an awesome job at our always-busy booth! You guys rock (and you're really funny too)!

Also loved catching up with Chris Zullo, Andrea M. Tarrell, Pratik Desai and so many more!

Alright, time to board the flight to Austin now!

Related Questions

How did Anthony Lamot transition from consulting to entrepreneurship?
What inspired Anthony Lamot to create DESelect?
In what ways has Anthony Lamot fostered inclusivity within his company?
What challenges did Anthony Lamot face while bootstrapping DESelect?
How did Anthony Lamot secure funding from Adjacent for DESelect?
Anthony Lamot
Add to my network

Location

Austin, Texas, United States