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Anthony Price

Senior Product Manager at HomeStory

Anthony Price is a senior product leader currently serving as the Senior Director of Customer Experience at HomeStory, a white-labeled mortgage platform for major lenders.1 He has been with HomeStory since September 2019, starting as a Senior Product Manager before advancing to his current role in September 2021.1

Career Highlights

  • Current Role: Senior Director of Customer Experience at HomeStory (September 2021 - Present)
  • Previous Positions at HomeStory:
    • Senior Product Manager (September 2019 - September 2021)
  • Earlier Experience:
    • Product Manager at Vast (acquired by Vroom in January 2021)
    • Senior Product Designer at Vast
    • User Experience Designer at Vast

Key Achievements

  • Led M&A deal to acquire industry competitor HomeCaptain1
  • Increased total program reach by over 50M households (30%+ increase)1
  • Maintained 100%+ year-over-year growth rate1
  • Delivered 213% increase in lead volume at the top of the HomeStory funnel1
  • Achieved 40% month-over-month lead to enrollment growth rate1
  • Reduced customer support escalations by 33%1

Anthony Price specializes in product strategy, focusing on increasing partner conversion through the mortgage funnel, resulting in more funded loans and improved customer experiences.1 His expertise lies in building software for major brands such as Chase, Pennymac, SoFi, JDPower, and Car&Driver.1

Highlights

Feb 7 · theorg.com
HomeStory Rewards - Data and Product Team - The Org

Related Questions

What are Anthony Price's key achievements at HomeStory?
How did Anthony Price contribute to the acquisition of HomeCaptain?
What strategies does Anthony Price use to increase partner conversion at HomeStory?
What was Anthony Price's role at Vast before it was acquired by Vroom?
How has Anthony Price's experience at HomeStory impacted his career?
Anthony Price
Anthony Price, photo 1
Anthony Price, photo 2
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Location

Austin, Texas, United States