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Anthony Prasetya
Co-Founder & CEO Indonesia at GetCraft
Professional Background
Reza Prasetya is a highly accomplished professional with a diverse background in creative marketing and digital media. As the Co-Founder and CEO of GetCraft Indonesia, he has been at the forefront of the creative industry, steering the company to impressive growth since its inception. Under his leadership, GetCraft has expanded into a prominent network comprising over 180 professionals across Indonesia, Malaysia, Singapore, and the Philippines. The company collaborates with more than 550 brands and 8,000 creative talents and companies, having successfully reinvested over US$15 million back into these communities. This remarkable achievement speaks volumes about Reza's commitment to fostering creativity and empowering individuals in the digital landscape.
Reza's professional journey has been marked by his engagements at notable firms like McCann Erickson and Social@Ogilvy. His experiences in these leading agencies have equipped him with extensive insights into brand storytelling and strategic marketing. As a former Account Director at Social@Ogilvy, Reza not only honed his skills in digital media marketing but also played an essential role in delivering impactful campaigns and fostering innovative solutions for clients. His earlier positions, including Account Manager at McCann Digital and McCann Erickson Indonesia, helped lay the foundation for his profound understanding of marketing dynamics, audience engagement, and brand development.
Education and Achievements
Reza holds a Bachelor's degree in Accounting from Universitas Indonesia (UI), an education that has provided him with a solid grounding in financial management and analytical skills, both of which are crucial in running a successful operation like GetCraft. His academic background complements his professional experiences, allowing him to navigate the business landscape with both creativity and fiscal responsibility.
In addition to his role at GetCraft, Reza is recognized as a thought leader in the marketing industry. He frequently shares his knowledge at various marketing events, including Social Media Week, Future Commerce Indonesia, and the Nielsen C360 Conference. His engaging presentations and expertise make him a sought-after speaker, reflecting his passion for inspiring others in the field.
Reza's contributions extend beyond his professional roles. He is an integral part of the local marketing community, running the Jakarta Marketers Meetup and the Marketing Masterclass Series. These initiatives not only provide valuable networking opportunities but also foster collaborative learning among marketing professionals in the region. Through these platforms, Reza actively promotes the exchange of ideas and strategies, helping to elevate the marketing profession in Indonesia.
Achievements
Throughout his career, Reza has garnered numerous achievements that validate his influence in the creative marketing sphere. His leadership at GetCraft has resulted in the successful creation of a premium creative network greatly valued by brands and creators alike. By facilitating significant partnerships and collaborations within the creative ecosystem, he has contributed to the professional growth of countless individuals across Southeast Asia.
Reza's previous experience at McCann Erickson and Ogilvy has not only equipped him with tactical skills but has also allowed him to achieve success in high-pressure environments, working with some of the most recognized brands globally. His role as Vice President of External Relations for Indonesia at AIESEC showcases his dedication to youth leadership and development, further emphasizing his commitment to social responsibility and community engagement.
In summary, Reza Prasetya is a dynamic professional whose passion for storytelling, brand marketing, and creative empowerment reflects in his work and contributions. His journey in the marketing realm continues to inspire many, and as he forges ahead with GetCraft, the impact of his vision is bound to resonate widely across the Southeast Asian creative landscape.
