Suggestions
Anthony Sharot
Performance Marketing Director | Head of SEO | Speaker | ex Meta, Publicis, Unilever, Vodafone
Professional Background
Anthony Sharot is an accomplished entrepreneurial marketer renowned for his expertise in data-driven performance and growth marketing. With a wealth of experience in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, Anthony has demonstrated his capabilities as both a hands-on practitioner and a strategic leader across various high-profile organizations and industries, including technology, finance, eCommerce, and more. His commitment to optimizing marketing performance and driving growth is evident in his diverse career path, where he has played pivotal roles at some of the world's leading companies.
Recently, Anthony has embraced the role of Global Demand Generation & Performance Marketing Manager at WhatsApp (Meta), primarily focusing on Business-to-Business (B2B) SaaS initiatives. He also held influential positions such as Head of Global SEO for both Vodafone and Unilever, where he was integral in overseeing comprehensive eCommerce strategies and enhancing online visibility for iconic brands. In the EdTech sector, he served as the Head of Growth for Blossom, further establishing his versatility and competence in various marketing verticals. His foundational experience as a Conversion Rate Optimization (CRO) Manager at the AA paved the way for his significant impact on consumer targeting and optimization efforts.
Education and Achievements
Anthony's academic background is just as impressive as his professional accomplishments. He earned both a Master’s (MA) degree in Psychoanalytic Studies and a Bachelor of Engineering (BEng) in Electrical and Electronic Engineering from Brunel University London. Additionally, he studied for a Bachelor of Engineering (BE) in Electrical and Electronics Engineering at Lancaster University, showcasing his analytical mindset, technical knowledge, and ability to merge creative marketing strategies with data analysis.
In 2009, Anthony founded Market Appeal, a boutique search marketing agency that has catered to numerous esteemed clients by providing white-label services to some of the UK's largest agencies while also working directly with ambitious brands seeking growth. Under his leadership, Market Appeal has grown into a well-respected name in the industry, featuring a client roster that includes major corporations across various sectors.
Notable Brands and Achievements
Anthony Sharot possesses a vast portfolio, having successfully collaborated with hundreds of brands throughout his career. His notable roles include working with:
-
Consumer/eCommerce: Anthony has made his mark with household names like Vodafone, Pernod Ricard, the AA, Unilever (managing brands like Dove, Lynx/Axe, and Magnum), Reckitt Benckiser, and several growing eCommerce platforms such as Drink Supermarket and TrustedPlaces, which was acquired by Yell.com for £2 million.
-
Charity Sector: He has contributed his expertise to notable charities such as the Wellcome Trust, enhancing their outreach and online presence.
-
Financial and Insurance Industries: His work with top-tier financial institutions like NatWest, RBS, and Experian involved high-performing campaigns that established significant brand visibility and customer acquisition.
-
Agencies and Consultancies: Throughout his journey, Anthony has strengthened his proficiency by collaborating with respected agencies such as Publicis Sapient, iProspect (Dentsu Aegis), and PHD Media.
-
Property and Construction: He has further broadened his expertise in sectors like property management, having worked with Otis Elevators and PropertyInvestment.co.uk.
-
Travel Sector: His efforts in the travel industry were evident with his successful campaigns for Isango (acquired by TUI), Expedia, and Thomas Cook, showcasing his ability to drive results in various market conditions.
Questions
- How did Anthony Sharot's background in engineering influence his approach to digital marketing strategies?
- What inspired Anthony to transition from hands-on roles to leadership positions within major tech organizations like WhatsApp and Vodafone?
- How has Anthony leveraged his experience with high-profile brands to enhance performance marketing efforts at Market Appeal?
- In what ways has Anthony adapted his marketing strategies across different sectors, such as eCommerce and fintech, to achieve optimal results?
- What key experiments has Anthony run in his role at WhatsApp that have significantly impacted demand generation?
title
tags
