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Anthony Wills

General Manager, Local at Yieldmo

Anthony (Tony) Wills is the General Manager of Local at Yieldmo, a prominent advertising technology company based in New York. In his role, he is responsible for overseeing local advertising strategies and operations, leveraging Yieldmo's innovative technology to enhance advertising effectiveness and performance.

Professional Background

  • Current Position: General Manager, Local at Yieldmo
  • Location: New York, NY

Yieldmo specializes in creating and optimizing digital advertising campaigns through advanced analytics and technology, focusing on improving engagement and performance without relying heavily on audience data. Under Wills' leadership, the local division aims to drive significant performance gains in programmatic advertising.

Notable Achievements

Wills has participated in industry events such as the Leading in Local conference, which highlights his active engagement in the advertising technology sector. His experience and insights contribute to Yieldmo's position as a leader in contextual analytics and real-time technology solutions for advertisers.

For more detailed professional insights, you can view his LinkedIn profile here .1

Highlights

Jul 15 · ECM Publishers
High school anglers bag their limits | Sports - ECM Publishers
Jun 10 · ECM Publishers
Eagan Community Foundation awards $129450 in scholarships to 112 Eagan-area students - ECM Publishers

Related Questions

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Anthony Wills
Anthony Wills, photo 1
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Location

Greater New York City Area