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Antoine Le Nel

Chief Growth and Marketing Officer & Partner at Revolut

Antoine Le Nel is a dedicated leader specializing in growth and marketing with a focus on promoting financial empowerment. Currently serving as a Partner and a member of the Group Executive Committee at Revolut, a prominent fintech company globally.

In his role as the Chief Growth and Marketing Officer at Revolut, Antoine drives worldwide growth strategies for both consumer and business segments through various marketing channels and geographical regions. He manages Marketing, Communications, European and Expansion markets, Analytics, and Growth Partnerships, collaborating closely with product, engineering, and design teams to enhance customer experiences.

With 7 years of experience at King, the developer of Candy Crush Saga, Antoine held the position of VP Growth, overseeing the continuous expansion of the renowned mobile game. Prior to his tenure at King, he worked as a strategy consultant at prestigious firms such as the Boston Consulting Group and Oliver Wyman.

Antoine Le Nel holds a Master of Science (M.Sc.) in Energetics from Mines Paris - PSL. Throughout his professional journey, he has demonstrated expertise in growth strategies, marketing analytics, CRM, cross-promotion, social media, and strategic consulting.

Formerly being associated with various roles at Revolut and King, and having founded Scuba-booking.com, Antoine Le Nel has a diverse background that underpins his success as a strategic and growth-focused business leader.

Highlights

Sep 3 · linkedin

Gen Z is redefining the investment rulebook: entering a new financial era ?

Zoomers are joining the investment market earlier than any previous generation in history. Based on Revolut’s internal data this trend is completely reshaping investment landscapes:

🔹 Young investors aged 18-34 now constitute 62% of Revolut’s investment user base across the EEA, with Belgium, Italy and the Netherlands leading the charge. 🔹 77% of gen-Z-aged Europeans say they already invest, versus 53% of the 55+. 🔹 1 in 4 new investors in the first half of 2024 said they were new to investing, highlighting the growing appeal for investment. 🔹 Revolut Data shows that more than half (54%) of these young investors’ portfolios are in Money Market Funds, followed by stocks (27%), ETFs (12%), and lastly bonds (7%). Underscoring their focus on diversified and flexible investment strategies and adaptation to market dynamics. 🔹 The average investment portfolio size in Europe is over €4000, with the youngest investors (18-24) starting with smaller amounts and average portfolios of €500, tripling to reach €1600 amongst 25-34 year olds. 🔹 Across the board, the stock that’s the most traded by Revolut users is Nvidia, while the most popular ETF is Vanguard’s S&P 500.

In an era marked by economic uncertainty, young investors are taking bold steps to maximize their money, embracing new strategies and reshaping the investment landscape with an emphasis on flexibility, diversification, cost-efficiency and transparency.

As Zoomers seek to make their money work harder, Revolut stands ready to support them with over 3,000 financial assets (US & EU Stocks, ETFs, Bonds, Commodities, Money Market Funds…) and cutting-edge tools that simplify investing. Revolut is not just keeping up with the times—we’re leading the way in empowering the next wave of investors.

Kudos to Rolandas Juteika, Ingrida Daunaravičienė and the rest of the W&T team!

#Investing #GenZ #Revolut

Aug 2 · linkedin

Unleashing the power of local from a global brand: Revolut’s latest marketing wins

At Revolut, we design products and campaigns to align with regional preferences and cultural nuances, partnering with top local talent to resonate with diverse audiences. This strategy strengthens our market presence and drives user engagement, growth, and trust.

Here are some of our recent local activations across key European markets:

🇪🇸 𝗟𝗮 𝗩𝗲𝗹𝗮𝗱𝗮 𝗯𝘆 𝗜𝗯𝗮𝗶 𝗟𝗹𝗮𝗻𝗼𝘀: Spain’s biggest influencer event was an extraordinary success in Madrid - with over 80K attendees at the Bernabeu stadium and a record-breaking 3.8M Twitch viewers, our sponsorship and branding were omnipresent, from the ring to the red carpet.

🇫🇷 𝗣é𝘁𝗮𝗻𝗾𝘂𝗲 𝗘𝘅𝗽𝗹𝗼𝗿𝗲𝗿: 16 influencers gathered for a Pétanque tournament in Nice, infused with southern vibes and (not) pastis. By sponsoring this mix of local traditions, high-level sport, and YouTube, we tapped into a cherished French pastime. Ensuring Revolut remains relatable and top-of-mind through pre-sale mechanics (150 tickets), extensive PR coverage, a ton of YouTube integrations, and more.

🇩🇪 𝗧𝗵𝗲 𝗥𝗮𝗰𝗲: Partnering with top YouTuber DAVE for “The Race” was a game-changer! Participants raced from Morocco to Germany using a Revolut card for strategic advantage. The event garnered 1.2M views in 7 days and another 1.2M from reaction videos by major streamers. Revolut is now central to the show’s narrative, driving constant conversation and doubling our impressions.

🇵🇱 𝗥𝗲𝘃(𝘀)𝗼𝗹𝘂𝘁𝗲: Featuring Julia Wieniawa in our first locally-developed campaign, “Bank of the Rev(s)olute,” resonated deeply with Polish consumers. PR coverage and social media buzz was stellar, with major lifestyle and business platforms echoing our collab.

🇬🇧 𝗠𝘂𝗻𝘆𝗮 𝗖𝗵𝗮𝘄𝗮𝘄𝗮: Our collaboration with the British comedian produced an engaging 80-second ad, that captivates from start to finish. Live on YouTube, Meta, TikTok, and X, this campaign brilliantly showcases our product while keeping viewers entertained.

Kudos to Fiona Davies, Mariia Lukash, Wiktor Stopa, Ignacio Zunzunegui and the extended growth team.

Onward and upward!

#Revolut #DeliverWow

Antoine Le Nel
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Location

Barcelona, Catalonia, Spain