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Anton Yazovskiy

Chief Technology Officer at DeepIntent

Anton Yazovskiy is the Chief Technology Officer (CTO) at DeepIntent, a company specializing in advertising technology. He has a background in technology and data management, and he has been involved in discussions about the advantages of NoSQL databases and their applications in various use cases. His insights and contributions to the field are highlighted through his professional activities, including webinars and posts on LinkedIn, where he engages with topics relevant to his expertise and the tech community.123

Highlights

Mar 28 · linkedin

DeepIntent is hiring! Data Integrations Specialist - https://lnkd.in/eENbRNwm

Feb 23 · linkedin

Since January 2024, DeepIntent has begun receiving traffic from the 1% of Chrome users who have had 3rd party cookies disabled in their browsers. Our team is happy to report that our DSP is today actively delivering impressions to these users.Months of preparation are paying off. Multiple test campaigns are in flight, and all are on pace to meet their budgets, and performance KPIs are looking good. These will only get better with more testing and refinement.Key Insights:

  1. Exclusively relying on Chrome solutions without incorporating other cookieless and universal identifiers leads to a rapid decline in an advertiser’s ability to reach key audiences.

  2. There's no one-size-fits-all solution – it's a combination of strategies that makes the difference.

  3. Having a commitment to experimentation is helping our clients discover and tweak their approaches.

  4. Find partner(s) you trust. Ensure they’re able to iterate, experiment, and constructively collaborate on new ideas.

The cookieless era is here. To learn more, read my guide to healthcare advertising in the cookieless future

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Anton Yazovskiy
Anton Yazovskiy, photo 1
Anton Yazovskiy, photo 2
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Location

New York, New York, United States