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Antonio Velasco

Connecting Brands with Fans @LinkedIn

Antonio Velasco is a seasoned marketing and sales executive with over 15 years of experience in digital transformation in global companies. Velasco has excelled in introducing new technologies and methodologies among multidisciplinary teams to ensure increased efficiency and productivity. An alumnus of prestigious institutions such as Stanford University and IE Executive Education, Velasco is a pro-active team player and leader with a track record of developing go-to-market strategies that drive revenue and participation.

After pursuing General Basic Studies at the British Council School, Velasco pursued a Science of Information Degree in Journalism at Universidad Complutense de Madrid. He also holds a CAM Diploma in Digital Marketing and a Master Internet Business (#MIB) degree in E-commerce from Chartered Institute of Marketing and ISDI, respectively. His expertise extends to corporate finance, innovation and entrepreneurship, and accounting and finance.

Velasco's professional experience includes working as a Marketing Solutions - Enterprise Sales Account Director at LinkedIn, a Social Traveler at Self-Employed, Brand & Media Manager Iberia at LinkedIn, Digital Marketing Coordinator at Universal Music Group, New Media Coordinator/Manager at Universal Music Group, and Web/Online Editor at Viacom and Editorial América Ibérica.

Highlights

Jul 10 · linkedin

‘Walk the Talk’. Y comunícalo. La confianza o brand trust se construye a través de empresas socialmente responsables que predican con el ejemplo y que se preocupan de comunicarlo. Y no sólo nutriendo el brand storytelling, sino también:

👉 Dando voz y plataformas a sus líderes de opinión y empleados (Thought Leadership + Employee Advocacy)  👉 Validando su posicionamiento a través de terceros (Casos de Éxito + Testimoniales)  👉 Resolviendo los problemas de sus clientes actuales y potenciales a través de buen Content Marketing, que también se trata de eso.

Os compartimos algunas recomendaciones sobre cómo encajar en el #funnel estas iniciativas

#WalktheTalk #ContentMarketing #BrandTrust

Jun 5 · linkedin

¿Pensáis que llamarlo ‘performance marketing’ condiciona que los directores financieros y consejos de administración sean menos propensos a recortar estos presupuestos frente a los de brand marketing? ¿O somos los propios profesionales de marketing y ventas los que decantamos la balanza hacia el corto plazo? #Performance #Brand #Marketing

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Antonio Velasco
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Location

Greater Madrid Metropolitan Area