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Anubha Shukla

Head of Global Strategy - Consumer at Philip Morris International - Designing a smoke-free future - Economic Times Young Leader

Anubha Shukla is the Global Head of Consumer Experience for the Smoke-Free Business at Philip Morris International (PMI).3 She is an experienced professional in the field of customer experience and strategy.

Prior to her current role at PMI, Anubha was appointed as the Chief Commercial Officer (CCO) at Husk Power Systems in March 2024.1 In this position, she was responsible for developing a digital-first growth strategy across the company and leading the growth of Husk's rural e-commerce business.

Anubha's professional background includes executive roles at global brands in strategy, project development, sales and marketing, as well as business management within the distributed solar energy and engineering industries.1 She holds an MBA from ISB Hyderabad and has managed teams across Asia, Africa, Europe, and North America.1

At Philip Morris International, Anubha likely plays a crucial role in the company's transition towards smoke-free products and improving consumer experiences. PMI has been focusing on reduced-risk products and a commitment to a smoke-free future as part of its value proposition.2

Highlights

Jul 3 · cxmtoday.com
Top 35 CX Brand Leaders in Europe - CXM Today
Husk Power Systems names Anubha Shukla as Chief Commercial ...
Nov 10 · impactic.de
Customer Experience Conference DACH - Impactic Global GmbH
Customer Experience Conference DACH - Impactic Global GmbH
Jun 8 · pmi.com
Only the consumer can make innovation a success | PMI
May 30 · pmi.com
Reduce post-consumer waste | PMI - Philip Morris International
Nov 6 · vizologi.com
What is Philip Morris International's business model? - Vizologi

Related Questions

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Anubha Shukla
Anubha Shukla, photo 1
Anubha Shukla, photo 2
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Location

Vevey, Vaud, Switzerland