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Anushka Chhaya, CPA
Fractional Controller | Ex-Warby Parker | Ex-Braze
Anushka Chhaya is a Certified Public Accountant (CPA) and the founder of Chhaya, CPA Consulting Services, where she serves as a Fractional Controller and CFO.2 With a diverse background in both public and private accounting, Anushka has established herself as an expert in the field, particularly for startups in the SaaS, retail, and e-commerce sectors.2
Professional Experience
Anushka began her career as a public auditor at Deloitte, working in their technology and media group with a focus on Fortune 500 clients.1 After her time in public accounting, she transitioned to the private sector, where she has held several key positions:
- Assistant Controller at Braze (BRZE) from Series B to Series F funding rounds14
- Assistant Controller at Warby Parker (WRBY) from Series F through IPO1
- Controller at Jetblack, a seed-stage startup from Walmart's incubator1
Expertise
Anushka's areas of expertise include:
- Building accounting functions from the ground up
- Managing inventory
- Audit preparation
- Supporting public company readiness
- Implementing SOX controls
- Industry knowledge in retail (in-store & e-commerce) and technology (SaaS)1
She is proficient in various accounting and financial software systems, including Quickbooks Online, NetSuite, Bill.com, Coupa, Expensify, and Oracle.1 Anushka has experience implementing large-scale ERP projects and managing accounting teams responsible for A/P, A/R, Collections, General Ledger, and Financial Reporting.1
Current Role
As the founder of Chhaya, CPA Consulting Services, Anushka offers Controller-led end-to-end accounting services for startups.2 Her firm specializes in helping companies scale their financial operations, drawing from her extensive experience in both venture capital-backed and private equity environments.
Anushka currently resides in Brooklyn, New York, with her family.13 Her LinkedIn username is anushkachhaya, where she actively shares insights and opportunities related to her professional field.245
Highlights
The Thrivery (Zia Heller) and Chhaya CPA Consulting are excited to launch our new series on navigating financial infrastructure debt! With a combined 25 years of experience in the startup arena, we've witnessed firsthand the typical pitfalls that startups encounter when establishing their finance and accounting operations—and the expensive repercussions as they scale.
Over the coming months, we'll be sharing key insights and practical advice to tackle some of the most prevalent issues that startups face. Our series will provide actionable tips on:
- Setting up a streamlined chart of accounts and eliminating unnecessary holding accounts.
- Leveraging automation to enhance financial processes.
- Understanding the benefits of cash versus accrual accounting.
- Ensuring consistent and thorough review of financial statements and reconciliations.
- How to avoid Inventory and COGS missteps
Stay tuned as we equip you with the tools to build a robust financial foundation, ensuring your startup's growth is both sustainable and scalable.
Interested to learn more? Want to chat with a finance professional? Notice that you have made some of these mistakes? Lets chat! Email us at [email protected]
Looking for project-based or interim staffing solutions for your company's accounting needs? Look no further than Chhaya CPA Consulting 😁 With the new challenges in hiring qualified accountants, we provide the support you need to keep your business running smoothly.
Learn more about the critical accountant shortage and visit chhayacpa.com to learn how we can help: https://lnkd.in/e-hMkaTC
