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Aoife Corbett
Research Lead at dxw
Professional Background
Aoife Corbett is an accomplished professional with a robust background in user experience (UX) research and digital marketing. With years of experience leading research initiatives, Aoife has established herself as a significant contributor to various organizations, most notably as the Research Lead at dxw. Her expertise spans multiple sectors, where she has integrated her skills in understanding user behavior to enhance digital experiences and drive impactful research strategies.
Prior to her current role at dxw, Aoife served as a Senior UX Research Consultant at Mace & Menter, where she applied her insights to refine user experience outcomes for high-profile clients. Her tenure at Guardian News & Media as a Senior UX Researcher enriched her understanding of media consumption behaviors, allowing her to craft research strategies that catered to the evolving landscape of digital news.
Additionally, Aoife's diverse portfolio includes roles at prestigious organizations such as Echo, Education and Skills Funding Agency, and the Institute of Chartered Accountants in England and Wales (ICAEW). Her commitment to enhancing user experience through research and analysis has been evident throughout her career as she has navigated different facets of UX and digital marketing.
Education and Achievements
Aoife Corbett holds a Bachelor of Arts degree in English Literature with a 2:1 from the esteemed Trinity College, Dublin. This educational foundation in literature not only honed her analytical skills and attention to detail but also provided her with a unique lens through which to approach user research and digital marketing efforts.
In addition to her degree in English Literature, Aoife expanded her skill set by completing a Professional Diploma in Digital Marketing from the Digital Marketing Institute, achieving her diploma with merit. This certification has been pivotal in enhancing her understanding of digital strategies and marketing tactics that align closely with her UX research capabilities, enabling her to play a vital role in shaping user-centric marketing initiatives.
Key Achievements
Throughout her career, Aoife has amassed a wealth of experience that showcases her commitment to excellence in user experience and research. Some of her notable achievements include:
- Leadership at dxw: As Research Lead, Aoife leads a team of researchers to deliver evidence-based insights that influence decision-making for web services across the public sector, exemplifying her leadership skills and commitment to user-centered governmental practices.
- Contributions to User Research: Her roles in organizations like Guardian News & Media and Mace & Menter illustrate her capacity to deliver high-quality research that significantly improves product design and user satisfaction.
- Pioneering Work at The Arts Council: Aoife's extensive history with The Arts Council, Ireland, in various capacities, from Literature & Education Clerical Officer to Grants Executive, showcases her versatility and depth of understanding of the arts sector. Her involvement in critical projects and arts development highlights her commitment to fostering creativity and cultural initiatives.
Achievements
