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Aoife Marron

Director at RED C Research and Marketing Ltd

Aoife Marron is currently the Director at RED C Research and Marketing Ltd, a prominent market research agency in Ireland. She joined the company in September 2012 and has since advanced through various roles, including Associate Director and Senior Research Manager, before her promotion to Director in March 2020.13

Professional Background

Aoife holds an honors degree in English and Economics, which laid the foundation for her career in market research. At RED C, she specializes in qualitative research, emphasizing the importance of storytelling and consumer engagement in delivering valuable insights to clients. Her work involves both qualitative and quantitative methodologies, allowing her to leverage her analytical skills effectively.12

Notable Contributions

Throughout her career, Aoife has collaborated with several well-known brands, including Aer Lingus, Disney, and RTÉ, providing her with extensive experience across various industries.1 Additionally, she has held leadership roles within the Marketing Society of Ireland, serving as the Vice Chair and later as Chairperson of the Future Council, where she contributed to thought leadership in the marketing field.134

Aoife Marron is recognized for her expertise in qualitative research and her ability to craft compelling narratives that resonate with both clients and consumers, making her a valuable asset in the marketing research landscape.

Highlights

Sep 21 · linkedin

Grabbing my coffee (and a hot water bottle for my lap this chilly autumn morning!) to take part in The Human Advantage in the next half hour. Really excited to share the great work we’ve done in RED C with AIB and BVA Nudge Consults on a panel with Rosheen Mason and Ted Utoft.

#thehumanadvantage #marketresearch #behaviouralchange

Mar 20 · linkedin

Weekend work with a difference!

I joined my friend and industry colleague Mary Sheahan, and her husband Aonghus Maguire, on their stand for alcohol-free spirit Fire&5th this weekend at the Me Auld Flower Festival.

While the rest of us were indulging in box sets and banana bread over the pandemic, these two created an amazing product and brand (with beautiful and award winning packaging).

It’s a chilli and blood orange spirit-alternative that leaves you with the warmth and heat from an alcohol experience. I served it with ginger ale at the reception of my wedding late last summer and it was incredibly popular!

Fire & 5th is available in multiple stores in south county Dublin, in bars around town and - for those of us who are outside the capital - on their website and on Amazon.

https://fireand5th.com

#homegrown #growingmarket #supportingirish #meauldflowerfestival

Related Questions

What are some of the most memorable storytelling projects Aoife Marron has led?
How has Aoife Marron's role evolved since she became a Director at RED C?
What makes Aoife Marron's approach to qualitative research unique?
Can you share examples of brands Aoife Marron has worked with and their outcomes?
What are Aoife Marron's key achievements in her career so far?
Aoife Marron
Aoife Marron, photo 1
Aoife Marron, photo 2
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Location

Ireland