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Aoife McMonagle

Director of Marketing - Canada at ServiceNow

Aoife McMonagle is a strategic and results-oriented marketing leader with extensive experience in the technology sector. She currently serves as the Vice President of Marketing at AlayaCare, a position she assumed in 2025.2 Prior to this role, Aoife held several leadership positions at ServiceNow, including:

  1. Senior Director, US Commercial, Canada, and Latin America Field Marketing (October 2021 - February 2025)
  2. Director of Marketing - Canada (February 2018 - October 2021)

During her tenure at ServiceNow, Aoife was responsible for building and leading the marketing function in Canada, one of ServiceNow's identified growth markets. She achieved significant results, including:

  • Consistently attaining 100%+ pipeline targets each year
  • Growing marketing pipeline generation 6x from 2018-2021 with less than 2x budget increase
  • Creating and executing integrated marketing plans to deliver on pipeline goals
  • Launching inaugural programs in Canada, such as World Forum and Future of Work Tour1

Before joining ServiceNow, Aoife held leadership roles at other companies, including:

  • Vice President of Marketing, Americas Region at Hays (October 2016 - January 2018)
  • Director, Marketing & Communications at Scalar Decisions (March 2015 - October 2016)

Aoife's career demonstrates a strong track record in developing high-caliber marketing teams, exceeding pipeline goals, and increasing brand awareness in hyper-growth environments.1

Highlights

Feb 11 · alayacare.com
Our Story & Our Team - AlayaCare
Aug 23 · kantar.com
Aoife O - Kantar
Rising Star winner took a unique road to the channel

Related Questions

What are some of the key achievements Aoife McMonagle has accomplished at ServiceNow?
How did Aoife McMonagle contribute to the growth of the marketing function at ServiceNow in Canada?
What strategies did Aoife McMonagle use to exceed pipeline goals at ServiceNow?
Can you provide more details about the integrated marketing plans Aoife McMonagle developed at ServiceNow?
What challenges did Aoife McMonagle face while leading the marketing team at ServiceNow in Canada?
Aoife McMonagle
Aoife McMonagle, photo 1
Aoife McMonagle, photo 2
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Location

Toronto, Ontario, Canada