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Aparajita Choudhury

Head-Content (Digital Branding & Marketing)

Aparajita Choudhury is a seasoned professional with a strong background in journalism and marketing. She currently serves as the Senior Manager for Growth and Storytelling at Medvarsity. Her career has been highlighted by key roles in renowned organizations like Yashoda Hospitals, Continental Hospitals, and Medvarsity Online Ltd. Aparajita holds a Master's Degree in Journalism from Assam (Central) University. Prior to her current role, she contributed her skills as a correspondent for YourStory Media and Entrepreneur Media India. Aparajita's expertise also extends to digital branding, content creation, and public relations.

Highlights

Feb 14 · linkedin

"AI needs to be heavily deployed in content marketing in the context of storytelling. Brand marketers have lost the ability to control the narrative. Brands need the ability to analyse consumer experience, figure out one-to-one solutions that their experience demands,"says Krishnan Chatterjee from SAP https://lnkd.in/f6vCpJm LiveMint #contentspecialist #startupmarketing #digitalmarketingplan #contentmarketingagency #socialmediaposts #emailcampaign #brandbuilding #publicrelation #contentdistribution #marketinggoals #marketingstrategies #contentmarketing

Jan 30 · linkedin

Moving beyond editorial-style content and social media, more marketers are turning to non-traditional forms of content creation. 90% of marketers say they plan to use audio/podcasts in their campaigns in 2020. Search Engine Journal #contentspecialist #startupmarketing #digitalmarketingplan #contentmarketingagency #socialmediaposts #emailcampaign #brandbuilding #publicrelation #contentdistribution #marketinggoals #marketingstrategies #contentmarketing https://lnkd.in/e2wK7r7

Aparajita Choudhury
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Location

Hyderabad, Telangana, India