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Apo Demirtas, Ph.D.
Founder & CEO at HotelIQ (Intelligent Hospitality), Chief Strategy Officer at The First Group
Apo Demirtas, Ph.D., is the Chief Strategy Officer at The First Group, a prominent hospitality and real estate development company. With over 30 years of experience in the hospitality industry, he has held various leadership roles focusing on operations, strategy, revenue management, and business intelligence.
Professional Background
- Current Role: As Chief Strategy Officer at The First Group, Apo is responsible for shaping the company's strategic direction and enhancing its market presence.
- Previous Experience: He served as the Chief Commercial Officer for Jumeirah Group in Dubai, where he managed market strategy, sales, marketing, brand management, and revenue management. His career also includes senior positions at Hilton Hotels Corporation and InterContinental Hotels Group.1
Education
Apo holds several degrees:
- Bachelor’s Degree in Hotel Management from Mersin University.
- Master’s Degree in Hotel Management from Florida International University.
- Ph.D. in Applied Economics from The Ohio State University.1
Entrepreneurial Ventures
He is also the Founder and CEO of Intelligent Hospitality, which focuses on providing innovative business intelligence solutions for hotels through its product, HotelIQ Business Intelligence®.1
Skills and Expertise
Apo's expertise encompasses:
- Revenue management
- Sales and marketing strategies
- Business intelligence and analytics
- Leadership development within the hospitality sector.12
His extensive background makes him a significant figure in the hospitality industry, particularly in strategic development and operational excellence.
Highlights
Absolutely no InterContinental hotel or resort does it better than InterContinental Istanbul, my home away from home. This week, I had yet another exceptional stay that reaffirmed my belief that it is the Crown Jewel of the InterContinental Hotels & Resorts brand and IHG Hotels & Resorts.
Under the outstanding leadership of Fatih Senuslu, GM, and Mete Kocak, Resident Manager, this franchised hotel significantly elevates the perception of the InterContinental Hotels & Resorts brand and IHG Hotels & Resorts. The InterContinental Istanbul team truly exemplifies the art of luxury hospitality.
From the unparalleled level of service and the courtesy, politeness, and humility of every team member to the immaculate cleanliness and upkeep of the hotel, every aspect is impeccable. The artistry and creativity of Executive Chef Recep Ozkaya's culinary offerings are also second to none.
Check out the mouth-watering photos below of a traditional Turkish breakfast, a reimagined hotdog, and refreshing lemonade. If you thought hotdogs were purely American, think again!
Kenneth Macpherson, Karin Sheppard, Kirk Kinsell, Keith Barr
🌟 Case Study Alert: Rocco Forte Hotels & HotelIQ by Intelligent Hospitality 🌟
Discover how Rocco Forte Hotels, a UK-based company renowned for revolutionizing the hospitality industry, swiftly realized a remarkable ROI with HotelIQ by Intelligent Hospitality.
📈 Success Story Highlights: Rocco Forte Hotels leveraged HotelIQ's advanced analytics to enhance operational efficiency, resulting in significant ROI.
While you're exploring our Customer Case Stories, don't miss the incredible journey of WoodSpring Suites. Learn how the HotelIQ Decision Cloud played a pivotal role in helping increase its valuation, culminating in a $1.5 billion sale to Blackstone.
🔗 https://lnkd.in/e3hM9Y5d
#Hospitality #SuccessStory #HotelIQ #RoccoForteHotels #WoodSpringSuites #BusinessTransformation #ROI Sameer Umar, Estella Hale, Firas Moolla
