Suggestions
April Salter, APR, CPRC
PR and Crisis Comms Consultant to C-Suite Execs in Business, M&A, Tourism, and Environment. Fluent in Floridian.
April Salter, APR, CPRC, is a seasoned professional in media training, key influential communications, and change management facilitation, with a specialization in public speaking. She is the CEO and Founder of SalterMitchell PR, which excels in assisting companies in navigating Florida's diverse communities and forging relationships with political, media, and influential figures. Clients of SalterMitchell PR include prominent names like Bank of America, Verizon, Nestlé Waters, Weyerhaeuser, and notable not-for-profit organizations such as the International Rhino Foundation and the Florida Retail Federation.
April has a robust experience working with corporate and not-for-profit teams, focusing on vital areas such as government and community relations, environmental and business issues, corporate social responsibility, as well as mergers, acquisitions, and employee/shareholder relations. Her profound skill set and insights make her a sought-after professional for organizations aiming for transformative change in their communication strategies.
April Salter holds a degree in English Literature with a concentration in arts and media from Florida State University, demonstrating her interdisciplinary approach to communication and strategy. She has a rich background in various notable organizations, having served in key positions such as Member of the Executive Committee at the International Rhino Foundation, President at Herrle Communications Group, Communications Director at the Executive Office of the Governor of Florida, Communications Director at Florida Department of Environmental Protection, Public Information Director at Florida Department of Commerce, Public Information Director at FEA/United, and Research Analyst at MGT of America.
Highlights
Help with Association Membership Software and Tools Hive Mind - Do you work for an association and have a membership management snd communication tool that you love (or hate)?
An association I work with is seeking a new membership management system. We have approx 1000 members, chapters statewide, various membership levels, a large annual conference and several affiliated professional groups.
Thoughts? Recommendations? We are beginning to look at demos and want to make sure we are aware of the pluses and minuses BEFORE we make a transition.
I appreciate your help. DM me if that’s better for you but I need your thoughts ASAP. Thanks so much.
Communicating to the public as a pandemic unfolds is a huge challenge. Information and understanding of the virus has been evolving and that can mean confusion when the public tries to interpret public health and government messaging and then take action.
As we have seen with COVID-19, we interpret and judge our own actions and those of others using a unique calculus of our perception of risk. This is an interesting article that explores the challenge of all risk and crisis communications in light of the high stakes in this pandemic.
Our Minds Aren’t Equipped for This Kind of Reopening As states ease restrictions on businesses, individuals face a psychological morass. JULY 6, 2020
By Tess Wilkinson-Ryan Professor of law and psychology at the University of Pennsylvania
