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Apurv

Building Web3 growth stack - Ex McKinsey - IIT Delhi

Apurv (apurvkshl.eth) is currently engaged in developing a web3 growth CRM for defi, nft & gamefi communities, aimed at enabling growth marketers to execute campaigns, monitor RoI, create allowlists, and reward their user base.

His professional journey includes ventures into engineering, data science, business consulting, product management, and social entrepreneurship.

In his academic pursuits, Apurv has a background that includes a Visiting Researcher position at Imperial College London, a Bachelor's Degree from the prestigious Indian Institute of Technology, Delhi, and an Intermediate degree from DPS Indirapuram.

With a diverse organizational history, Apurv has been involved in various capacities such as Co-Founder at Intract, Business Analyst at McKinsey & Company, Investment Analyst at G220 Ventures, Design Innovation Fellow at the Ministry Of Human Resource Development, Cofounder & CPO at Alo Learning, Research Assistant at the Energy & Environment Lab IIT Delhi, Team Leader at ENACTUS IIT DELHI, Supply Chain Internship at ITC Foods Division, and Research Assistant Internship at Imperial College London.

Outside of work, Apurv indulges in playing guitar solos and watching animes during his leisure time.

Highlights

Feb 10 · linkedin

The best growth tactics in web3 seem to emerge from the natural evolution of marketing in web2.

Here's a brief growth guide for games I compiled from the recent conversation with the amazing Quinn Campbell and Intract :

  1. Build a community of web2 users first & educate them about web3 aspects of games. ( Fun fact -> At 2.9 mils DAU, 65% of Axie gamers never had a wallet prior )

  2. Sticky game play is the "core utility" for which players will engage - not token & NFT drops which invite speculative user bases.

  3. Grow your community in parallel to the game development - solving for feedback & distribution early can unlock massive moats.

  4. Care about the CAC & LTV ratios for your campaigns - difficult due to fragmented data , privacy ethos etc. in web3 but has to be done.

  5. Content creator programs in web3 can be massive as it truly benefits from blockchain tokens - get rewarded fairly & automatically for the impact you create.

Curious to know what are some growth tactics that my web2 friends consider to be fundamental and can be applied to web3. 👀

Or may be my web3 frens have found some secret alphas they'd like to share below 👇

Complete tweet thread: https://lnkd.in/d8pWyi-D

Web3 growth blog: https://lnkd.in/dw57dtDi

#community #marketing #growth #web3

Apurv
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Location

Lisbon Metropolitan Area