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Apurva Chawla ✨

Enabling Shopify brands unlock their true sales potential with the best-in-class AI recommendations

Apurva Chawla is an innovative individual dedicated to pushing the boundaries of scaling Shopify brands.

Having previously worked as a VC, Apurva recognized the struggles faced by Shopify brands and apps, leading to the inception of ConvertWise, a Shopify app focused on enhancing sales through personalization.

ConvertWise leverages AI algorithms that have proven successful in billion-dollar businesses to provide top-notch recommendations for Shopify merchants.

Apurva holds a Bachelor's Degree in Computer Science and Engineering from INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN.

With a diverse professional background ranging from Founder to Director to Senior Associate in organizations like ConvertWise, WebEngage, and IndiaQuotient, Apurva brings a wealth of experience to the table.

Highlights

Jul 8 · linkedin

This weekend, I was feeling a little fancy and started ordering ingredients for lasagna.. 😍

I added Pasta sheets, sauce, and cheese in my cart when a friend called..

We chatted for ~20 minutes until my phone died and I completely forgot all about my order. 🙄

After plugging it back in, I remembered my order.

I saw that my cart was showing on the homepage itself. sweet! 😁

I continued to my cart, but I saw free shipping was just 149 rs. away..

So I added some sourdough bread from their recommendations for my breakfast next day! Perfect, why didn’t I think so far ahead!

After all this I realized - they had completely nailed this buyer journey for me!

From nudging me to purchase my cart to showing me relevant recommendations.

When websites personalize the shopping experience, it’s a win-win. Shoppers get convenience, and brands see bigger sales. Everyone’s happy!

PS: The lasagna was delicious! 😋

May 28 · linkedin

🚨 NEW FEATURE ALERT 🚨

This here is the biggest feature we've ever launched in ConvertWise. Introducing Wise Cart!

What's Wise Cart? It's an upgraded cart experience for all Shopify stores out there. With Wise Cart you can show highly contextual recommendations within a slick slider cart that seamlessly integrates with your theme. We're also opening up some other features like Free Shipping, Announcement banner and more!

Why did we build this? Because you ambitious brand owners deserve more than an out-of-the-mill cart. This is your one click solution to negotiate better with your buyers and squeeze more value out of every single purchase, right at the point of sale!

We're kicking off a BETA roll-out today to some of our waitlisted customers. If you want to give it a shot, slide into our DMs for a free trial! 🛒

#NewFeatureLaunch #Shopify

Apurva Chawla ✨
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Location

India