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Apurva Iyer

Head - Digital Marketing

Apurva Iyer is an experienced marketing professional currently serving as the Head of Digital Marketing for Nykaa Beauty Middle East at Nykaa.1 She has been in this role since October 2023, based in Dubai, United Arab Emirates.1

Prior to her current position, Apurva held several roles at Nykaa:

  • Assistant Vice President Marketing (July 2022 - September 2023)
  • Marketing Manager (January 2015 - March 2016)
  • Marketing Associate (January 2014 - January 2015)

She also worked as a Sr. Digital Marketing Manager at Amazon from May 2021 to July 2022.1

Apurva has a strong background in e-commerce and digital marketing, with expertise in areas such as:

  • Search Engine Marketing (SEM)
  • Affiliate Marketing
  • Google Adwords
  • Alliance Marketing

During her time at Nykaa, she achieved significant results, including:

  • 3X increase in revenue through Google Adwords
  • 250% growth in monthly website traffic in one year
  • 18% improvement in overall Search and Display Impression Share
  • 50,000 app downloads within a month of Nykaa's Android App launch

Apurva holds a Master of Business Administration (MBA) focused on Marketing and Strategy from the Indian School of Business.1

Highlights

Jul 16 · linkedin

I’m looking to hire a rockstar marketeer for my team. Prior (6-8 years) experience in Performance marketing and CRM, in e-commerce/OTT/subscription businesses, is a must. Interested folks, please do reach out! PS: Job location is Mumbai #marketing #commerce #hiringtalent

Jul 5 · linkedin

Thrilled to re-join the Nykaa family 6 years later! Thank you to Nihir Parikh, Shalini Raghavan, Atoshi Chakraborty, Ashraf Ali Khan and Tushar Verma for facilitating this second innings!

Related Questions

What are Apurva Iyer's key achievements at Nykaa Beauty Middle East?
How did Apurva Iyer contribute to NykaaMan's growth?
What strategies did Apurva Iyer use to increase revenue through Google Adwords?
What was Apurva Iyer's role at Amazon, and how did it prepare them for their position at Nykaa?
How has Apurva Iyer's experience in e-commerce influenced their approach to digital marketing?
Apurva Iyer
Apurva Iyer, photo 1
Apurva Iyer, photo 2
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Location

Dubai, United Arab Emirates