Suggestions
Aram Attar
Expert in Venture Capital and M&A with extensive academic and coaching experience
Aram Attar
Aram Attar is a veteran investment professional with over 20 years of experience in venture capital and private equity. He currently holds several roles:
Founder of The VC Factory
The VC Factory is a personalized e-mentoring experience to help individuals reach their venture capital-related objectives, such as finding a VC job, raising a VC fund, accelerating their VC career, or becoming a more effective startup investor.1
Coach on the French "Shark Tank" TV show
Aram coaches founders raising funds on the TV show "Qui Veut Etre Mon Associé" (Who Wants To Be My Partner), where they pitch their startups to 6 famous investors.1
Adjunct Professor of Advanced Venture Capital at HEC Paris
He teaches an 18-hour course on venture capital to the Master in International Finance and MBA programs at HEC Paris, ranked #1 pre-experience master in finance by the Financial Times and Top 3 in Europe respectively.1
Podcast Host of "La Folie d'Entreprendre"
Aram hosts a podcast dedicated to the psychological traits of entrepreneurs. He interviews founders to understand their motivations, the challenges they face, and collects tips for other entrepreneurs.1
He has also worked in M&A and fundraising at KAGEMUSHA Capital since June 2012.1
Aram holds degrees from HEC Paris, CEMS, TBS Education, and Harvard Extension School. He is currently pursuing a Doctorate in Business Administration (DBA) in Entrepreneurship at TBS Education, writing his thesis on "How Do Entrepreneurs Manage Their Mental Health?".1
Highlights
“The thing I have noticed is when the anecdotes and the data disagree, the anecdotes are usually right. There's something wrong with the way you are measuring it.” — Jeff Bezos.
I’ve seen this quote cited recently in various contexts, including politics and VC investments. I’ll focus on the latter.
Will following Bezos’s maxim make you a better Investor?
I have a problem with anecdotes in a Venture Capital context.
I’ve often heard partners use them in investment committees to justify their viewpoint. A notable one was, “Oh yes, this must be a hot market. I heard about it last night on TV.” 😳🫣
Relying on anecdotes to make investment decisions can be flawed for several reasons:
- Availability Bias
Anecdotes often reflect the most memorable or easily recalled events, which may represent the broader reality.
- Small Sample Size
Anecdotes are based on individual cases, leading to incorrect generalizations. Making decisions based on a few stories ignores the larger dataset that might reveal a different picture.
- Confirmation Bias
People tend to select anecdotes that confirm their pre-existing beliefs, leading to a one-sided view of an investment opportunity. They overlook contrary evidence or downplay risks, resulting in biased decision-making.
- Lack of Objectivity
Anecdotes are often subjective and influenced by the storyteller's perspective, which may not provide an accurate or complete view of the situation.
Anecdotes can, in some cases, illustrate a market need or customer behavior better than a boring pile of data.
But they are not a substitute for comprehensive analysis. Relying solely on them can lead to biased, unrepresentative, and potentially flawed investment decisions.
One of my main axes when I train active VCs is to help them take inventory of their biases, and delay their intuition until they collect more data.
Data measurement may be flawed and need addressing, but VCs shouldn’t skip it to rely on a god-given intuition based on anecdotes.
🤖 What do you think? Did an anecdote change the way you felt about something?
💕 Please consider liking, sharing or tagging a friend who may enjoy this post.
I copied a link below to my essay on intuition vs data in VC 👇
How important is work-life balance for Startup Founders?
The debate over how much entrepreneurs should work has become acute in recent months, with strong opinions on both sides.
Let’s dive in.
On one hand, advocates of work-life balance argue that burnout is a serious risk for entrepreneurs, threatening their health and their company’s future. They also point to life outside of work as a means to disconnect and be more creative.
On the other hand, some believe you cannot take a startup from 0 to 1 without working 18-hour days, being on-call 24/7, and living and breathing the business.
Here’s my take, informed by 15+ years working with entrepreneurs and my doctoral research on Founders’ stress and mental well-being:
1/ Ambition Drives Everything
The amount you work should align with your ambitions. Are you aiming to disrupt an industry or build a sustainable, steady-growth business? The objectives must be clear from the start.
2/ No Magic Formula
The idea that you can work a typical 9-to-5 and expect rapid progress is unrealistic. Even bigco employees are deluding themselves with such fantasies. The former Starbucks CEO story—hiding the hard truths behind PR campaigns—is a cautionary tale.
3/ A Steep Learning Curve
First-time Founders often underestimate the time needed to learn the ropes. Building a company is an iterative process, full of trial and error, naturally leading to long office hours.
4/ Founders vs. Employees:
Founders should not expect the same level of commitment from their employees, who often don't share the entrepreneurial mindset and don’t own significant equity. It's important to align expectations early and take co-Founders to split the work.
5/ Work overload alone isn't the root cause of entrepreneurial burnout. The real danger emerges when it's combined with the lack of progress, leading to frustration and anxiety. Other variables, such as over-identification with the startup and obsessive passion, play a role.
🗣️ “The reason startups work is the people work like hell.” — Eric Schmidt
Google’s former CEO Eric Schmidt got criticized this week for commenting on Google’s WFH culture (a topic for another day).
The second half of his sentence highlights why startups win. They’re nimble, free from legacy systems, and people work a lot there.
🤖 What do you think? Where should Founders draw the line?
💕 Please consider liking, sharing and tagging a friend who may need this.
I copied a link below to my article on Founders’ mental health 👇

