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Aram Mughalyan
Simplifying web3 for the 99% | Helping web3 projects scale and grow | LinkedIn Personal Branding Coach | Crypto Native and Web3 KOL | Shirtless Ultramarathoner
Aram Mughalyan is the Co-Founder and CEO of Solidate, a decentralized Web3 freelance marketplace.2 He is also the co-founder of CONV3RT, a creative agency for Web3 brands.34 Mughalyan has over 10 years of experience in consulting and strategy across Europe, the Middle East, and Asia.2 He is an INSEAD MBA graduate with experience in web3, crypto, fintech, eCommerce, automotive, utilities, and energy.2
Mughalyan's career highlights include:
- Solidate Pitched the idea to build a decentralized and user-owned web3 freelance marketplace and secured pre-seed funding from Antler Singapore startup incubator.2
- Startup Consultant/Advisor Worked with web3, decentralized finance, fintech, B2B SaaS, edtech, eCommerce, and automotive startup founders.2
- DigiAlly Advised late seed and Series A startups on Southeast Asian market entry strategy development and implementation.2
- Siemens Advanta Planned the Siemens Energy setup and developed a corporate strategy for its carve-out and public listing in 2020.2
- Speed Marine Devised sales and marketing strategies based on competitor analysis and historical sales, delivering an annual sales increase of 20%.2
- Vitesse Examined the company's past performance and enacted new marketing and sales strategies, acquiring 9% additional market share.2
- Shen Holding Grew the product range by 25% and increased sales by 30%.2
- iVending Built the startup from scratch and led it to become the largest vending machine operator by revenue, with 100+ operational locations.2
Mughalyan is also an influencer who simplifies Web3 and helps Web3 projects scale and grow. He is a LinkedIn Personal Branding Coach, Crypto Native, and Web3 enthusiast.1
Highlights
Pivoting is a key element for startups to succeed.
Here's how some of the most famous companies started: 👇
Interestingly, most of their initial products have nothing in common with what they do now 😂
It's not about getting it right from the first attempt.
It's all about trying and experimenting over and over again.
Until you find a promising niche and gain traction.
And scale from there and go big 🚀
P.S. Which one is your favorite pivot example? 😁
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How to build a web3 community:
Old (2021) way:
- Mint useless NFTs that have no underlying utility
- Create a DAO yet hold the majority of governance tokens
- Use snapshot to give a sense of decentralized decision-making
- Leverage fakes and bots to prop up the numbers and show traction
New (2024) way:
- Mint an NFT collection that has real-life value
- Distribute value and ownership in the community
- Make the decision-making process transparent for everyone
- Build an army of dedicated early adopters to act as your ambassadors
100 early ambassadors > 10,000 disengaged members.
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