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Aranda Gehringer
Director of Marketing & Communications at Pi Kappa Alpha International Fraternity
Professional Background
Aranda Gehringer is a dynamic communications professional dedicated to excellence in the fields of Public Relations, Marketing, and Communications. Since graduating with a Bachelor’s Degree in Public Relations, Advertising, and Applied Communication from Middle Tennessee State University, Aranda has effectively carved out a thriving career that showcases her passion for creating compelling narratives and innovative marketing strategies. Her ongoing commitment to her professional development is exemplified by her pursuit of a Master of Arts in Integrated Strategic Media at The University of Memphis, solidifying her expertise and ability to adapt in an ever-evolving industry.
Throughout her career, Aranda has held several pivotal roles within Pi Kappa Alpha International Fraternity, reflecting her leadership capabilities and creativity. As the Director of Marketing & Communications, she has spearheaded initiatives focused on outreach, engagement, and brand development that have showcased her ability to connect with diverse audiences. Her previous roles at Pi Kappa Alpha, including Director Of Digital Media and Marketing Coordinator, further honed her skills in managing integrated marketing campaigns and leveraging digital platforms for enhanced communication.
Additionally, Aranda's work extends beyond the fraternity environment. She has engaged in impactful roles that serve her community, such as her position as the Girl Leadership Program Communication Specialist at Girl Scouts Heart of the South. Here, she effectively communicated the organization's mission and vision while inspiring young girls to embrace leadership qualities. Her experience as a Marketing Intern with New Heartland Group and Field Operations Intern at St. Jude Children's Research Hospital - ALSAC highlights her flexibility and capacity to contribute to a variety of sectors, including healthcare and nonprofit organizations.
Education and Achievements
Aranda's educational journey laid a solid foundation for her professional accomplishments. At the esteemed Middle Tennessee State University, she not only completed her Bachelor's Degree in Public Relations, Advertising, and Applied Communication but also built significant connections and acquired practical skills that would benefit her future endeavors. Continuing her education at The University of Memphis, she pursued a Master of Arts in Integrated Strategic Media that emphasized a strategic approach to media and communication theories, preparing her for the complexities of the digital landscape.
In addition to her academic qualifications, Aranda's involvement in various internships demonstrates her proactive approach to gaining hands-on experience. Her internships, spanning a wide range of communication functions, equipped her with diverse perspectives and specialized skills to navigate the communications field. Notably, her role as a Social Media Intern at Middle Tennessee State University allowed her to master social media strategy, further aligning her with the digital communication trends of today's market.
Community Engagement and Passion
Aranda Gehringer is also known for her commitment to serving others. Her roles have not only been focused on personal advancement but also on advocating for community-based initiatives. Her time with the Girl Scouts and other organizations like A Soldier’s Child Foundation and Business Education Partnership Foundation reflects her deep-seated belief in giving back and uplifting others through communication and leadership.
Outside of professional commitments, Aranda has a love for literature and enjoys enriching her mind over a cup of coffee. This passion fuels her creativity and inspires her work in Public Relations and Marketing. Her enthusiasm for lifelong learning means she is continually exploring new content, strategies, and trends that can elevate the communication narrative in her field. Whether brainstorming captivating ideas with her team or engaging in meaningful conversations, Aranda continues to strive for excellence, creativity, and advocacy in all she does.
