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Ard Bossema

CMO | Director | VP | Supervisory Board Member

Ard Bossema is a seasoned leader in the Fast-Moving Consumer Goods (FMCG), food, and beverages industries with over 20 years of experience in local, global, and regional marketing and commercial roles.1 He currently holds the position of Director Marketing & Strategy for the EMEA (Europe, Middle East, and Africa) and Americas regions at Asahi Europe & International.

Throughout his career, Bossema has demonstrated expertise in working with well-known brands and leading marketing initiatives. He frequently shares updates and insights related to his work on LinkedIn, using hashtags such as #weareasahi, which indicates his affiliation with the Asahi Group.234

Bossema's professional focus appears to be on:

  1. Brand management
  2. Marketing strategy
  3. Team leadership
  4. Innovation in the beverage industry

His LinkedIn posts suggest that he is actively involved in various aspects of the business, including product launches, team collaborations, and sustainability initiatives.56 Bossema's role likely involves overseeing marketing strategies for Asahi's portfolio of brands across the EMEA and Americas regions, contributing to the company's growth and market presence in these areas.

Highlights

Aug 31 · linkedin

Kickstarting the Monza home race weekend with true Italian style, Peroni Nastro Azzurro 0.0% enlisted the help of Scuderia Ferrari HP official driver Charles Leclerc to gift the Tifosi a custom-made flag to honor their passion and champion their team. The affectionate term, Tifosi, has become synonymous with fans of the Scuderia Ferrari HP Team renowned as some of the most dedicated and passionate fans across the world.

#SaluteTifosi #PeroniNastroAzzurro #ScuderiaFerrari

Jul 2 · linkedin

Charles Leclerc has been announced as the first ever Brand Ambassador for Peroni Nastro Azzurro 0.0%, Over the summer, look out for Charles as he stars in the latest ‘0.0% to 100%’ campaign, celebrating the distinctive taste and ethos of Peroni Nastro Azzuro 0.0% - Live every moment!

Discover more: https://lnkd.in/ew_7riTd

#WeAreAsahi #CharlesLeclerc #LiveEveryMoment

Ard Bossema
Ard Bossema, photo 1
Ard Bossema, photo 2
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Location

Lochem, Gelderland, Netherlands