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Arda Genc

Highlights

Sep 2 · linkedin

After our media-first collaboration with Sırma Karma (Danone Türkiye) 🇹🇷 last Sunday, we are excited to launch with Danone in yet another market, United Arab Emirates 🇦🇪, this time promoting their plant-based milk options under the Alpro brand. 🚀 🌍

It's amazing to see more FMCG giants recognizing live streaming as an effective channel to reach and engage their target audience in a way they appreciate, powered by LIVAD Technologies. 🤩

Here is a clip by DadxMad, promoting Alpro's plant-based milk options. 🎬

Aug 31 · linkedin

Our campaign promoting Danone's Sırma Karma in collaboration with GroupM Türkiye, Wavemaker Turkey, and Amazon Ads went live today.

Popular Twitch streamer Combatry's live stream, featuring an interactive live stream Trivia powered by LIVAD Technologies, attracted 867 average concurrent viewers with peak viewers reaching 1k. ✨

When the sponsored segment started, we took over Twitch homepage with a Carousel Headliner and had a 100% uplift in concurrent viewers with a very strong viewer retention (of 90.6%) through the end of the stream. 📈

I will share more information & stats from the campaign next week along with a joint case study in the coming weeks. 🔜 📊

We are excited to grow our partnership with Amazon Ads to bring 🎮 interactive live stream games 🎮 to more brands and streamers, creating sponsored content that viewers actually enjoy. 🚀

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Arda Genc
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