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Arel Lidow
Co Founder at Cedar
Arel Lidow is a prominent figure in the healthcare technology sector, serving as the Co-Founder and Co-Chief Maker at Cedar Inc., a company focused on transforming healthcare finance to make it more accessible and affordable. Based in New York City, he has played a crucial role in shaping Cedar's mission to enhance the patient experience through innovative financial solutions.
Background and Education
Arel Lidow graduated from Princeton University, where he earned a Bachelor of Science in Engineering (B.S.E.) in electrical engineering, along with a certificate in finance. His professional journey began at Bridgewater Associates, where he worked as a technology associate from 2005 to 2009, contributing to trading systems for one of the world's largest hedge funds.
Career at Cedar Inc.
Since co-founding Cedar in September 2016, Arel has been instrumental in developing the company's product vision and strategy. Under his leadership, Cedar has expanded its offerings beyond simple billing solutions to include personalized payment plans and streamlined communication tools aimed at improving patient engagement and satisfaction. His previous experience as Vice President of Product Management at AppNexus, where he was recognized with the AppNexus Founder's Award for his contributions, has significantly influenced his approach to product development at Cedar.124
Vision for Healthcare
Arel's work at Cedar is driven by the belief that improving the user experience in healthcare is essential for driving systemic change. He emphasizes that the biggest challenge is not just competing with other companies but rather overcoming the entrenched practices within the healthcare industry itself. He advocates for integrating new technologies with existing systems to enhance functionality without disrupting core processes.34
Recognition and Impact
Arel Lidow's contributions to healthcare technology have been acknowledged through various platforms, including podcasts and interviews, where he shares insights on building industry-disrupting products. His vision for Cedar continues to focus on leveraging data science and smart design to create solutions that resonate with modern consumers.567
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