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Ariana Shives
⚡️ Social Entrepreneur ⚡️ Product Designer ⚡️ I create comprehensive solutions for small startups doing big things
Professional Background
Ariana Shives is an accomplished UI/UX designer, product strategist, and entrepreneur with a rich background in neuroscience and social entrepreneurship. With a deep passion for social impact, Ariana has carved a niche for herself in the ever-evolving field of design thinking and digital solutions. Currently serving as the Head of Product Design at Bay Front Ventures, she leverages her expertise to help startups launch innovative platforms that resonate with users and meet business goals.
In addition to her role in product design, Ariana has a notable background in education, serving as an Entrepreneur in Residence at Marshall University’s iCenter. This position allows her to inspire and educate students and faculty on entrepreneurship, strategy, and design thinking, bridging the gap between theoretical concepts and practical applications. Her experience in teaching empowers the next generation of innovators, creating lasting impacts in the entrepreneurial ecosystem.
Education and Achievements
Ariana's educational journey began at the University of Southern California, where she earned her Bachelor of Arts (B.A.) in Neuroscience. This foundation in scientific research and human behavior paved the way for her subsequent studies, leading her to pursue a Master of Science (MS) in Social Entrepreneurship at the same prestigious institution. Her academic background not only nurtured her analytical skills but also fueled her passion for combining design with social change.
Throughout her career, Ariana has gained extensive experience in various roles that emphasize product management and user-centric design. She has held significant positions at GIBLIB, where she started as a Project Manager before advancing to Operations Manager, showcasing her ability to drive projects efficiently and effectively within fast-paced settings. At psyML, she played a dual role as both Operations Manager and Program and Project Manager, developing her expertise in building systems and processes that enable organizations to thrive.
Expertise and Skillset
Ariana excels in several key areas that define her as a formidable player in the tech and design landscapes.
UI/UX Design
Ariana's core focus is on UI/UX design, where she emphasizes crafting data-driven design decisions that align with business objectives and user needs. By utilizing tools such as flow charts, wireframes, and prototypes, she optimizes usability and enhances user experiences across digital platforms. Her ability to marry functionality with aesthetics makes her an invaluable asset to the startups she collaborates with, ensuring that each product not only serves its purpose but also delights its users.
Branding
Beyond UI/UX, Ariana also specializes in developing comprehensive branding solutions that encapsulate a company's identity. She creates visual brand elements that can be utilized across various marketing platforms and pitches, empowering businesses to present a cohesive image to their target audiences. Her focus on branding speaks to her understanding of the significant role that first impressions and visual storytelling play in customer engagement.
Strategic Consultation
Understanding the complexities of entrepreneurship, Ariana offers strategic consultation to those who may not have a clear path for their products. She provides no-nonsense advice rooted in usability principles and innovative strategies designed to tackle the most pressing challenges her clients face, transforming uncertainties into actionable solutions.
Front-End Development
Ariana is not only an expert in design but also possesses technical prowess in front-end development. This unique combination enables her to oversee the entire development process, offering her clients an integrated solution without the need to coordinate between multiple service providers. Proficient in platforms like Wix, Squarespace, Shopify, Webflow, and WordPress, she ensures that her clients receive end-to-end services, allowing for streamlined workflows and efficient delivery.
Notable Projects and Contributions
Throughout her career, Ariana has proudly contributed to various projects and organizations, reflecting her commitment to both professional excellence and social good. She has previously served as a Research Assistant at respected institutions, including the USC Brain and Creativity Institute and the Mayo Clinic. These roles deepened her understanding of the intersection between technology and human experience, further informing her design philosophy.
Moreover, her leadership roles in organizations such as Kicks for Kids and The Roots Foundation highlight her dedication to social causes and community enrichment. Her work in media and public relations has honed her communication skills, allowing her to advocate effectively for her initiatives and engage diverse audiences.
Currently, as she continues her journey at Bay Front Ventures, the excitement of making a tangible difference through creative design and entrepreneurial support defines Ariana’s professional narrative. She thrives on collaboration and creating synergies between innovative ideas and strategic execution.
Community Engagement
Ariana Shives is passionate about giving back to the community and is actively engaged in educational initiatives that mentor aspiring entrepreneurs and designers. As an Entrepreneur in Residence at Marshall University, she is committed to sharing her knowledge of design thinking, product strategy, and entrepreneurship, enriching the academic community. Her enthusiasm for working closely with students fosters a vibrant learning environment, where fresh ideas and collaborative spirit cultivate innovation.
Conclusion
Ariana Shives is not just a designer; she is a catalyst for change in the fields of UI/UX, product design, and social entrepreneurship. With a rich educational background and a wealth of experience, she is poised to make a significant impact on the startup ecosystem through her design expertise and strategic insight. If you're looking to elevate your project, engage your users, and create meaningful experiences, Ariana is the ideal partner to guide you on your journey to success.
