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Ariel Adkins
Cultural Connector, Art + Social Impact | Founder of Artfully Awear | Top 200 Art World Influencers 2024 | ex-Twitter
Ariel Adkins is a creative business professional with extensive experience in art, marketing, and technology. She is currently the Managing Director at ART FOR CHANGE, a position she has held since April 2023.1 In this role, she is responsible for building the company's expansion strategy and overseeing business development, product development, corporate partnerships, and community engagement.1
Prior to her current position, Adkins had a notable career at Twitter, where she held several roles:
- Global Curator of Art, Culture, & Community (July 2022 - February 2023)
- Curator of Art & Culture (March 2018 - July 2022)
- Executive Business Partner, Brand Experience & Marketing (December 2015 - March 2018)
- Administrative Business Partner, Global Brand Strategy (November 2013 - December 2015)1
During her time at Twitter, Adkins was instrumental in elevating art and creativity on the platform through exhibitions, campaigns, and engagement with artists and the broader art world.2 She launched the #TwitterVoices partner program for artists and creatives, curated content series and exhibitions, and managed partnerships with top institutions like Art Basel and the Metropolitan Museum of Art.1
Adkins is also the creator of Artfully Awear, a creative practice that combines art and clothing into a storytelling movement.3 Her work has been featured in prominent publications such as the New York Times, VOGUE, and Forbes.3
Educationally, Adkins holds a B.F.A. in Art & Art History from The College of William and Mary and an M.A. in Art Marketing from the Fashion Institute of Technology.1
Adkins is recognized as a cultural connector, building an inclusive and generous practice centered on the belief that creativity is for everyone.3 Her expertise lies in creating opportunities for education, access, and building a better future through art and community engagement.3



