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Ariel Geifman

Serial entrepreneur

Ariel Geifman is a seasoned serial entrepreneur and accomplished CEO with a passion for building and growing software companies. He excels in creating product market fit, leading sales and marketing teams, ensuring customer success, and driving exponential company growth. With a rich history of successful business ventures, Ariel brings strategic insight and expertise to his roles.

Ariel pursued his education at the University of Virginia Darden School of Business, where he obtained his MBA. He also holds a B.A. in Economics and History from Tel Aviv University, providing him with a well-rounded academic background to support his entrepreneurial endeavors.

Throughout his career, Ariel has held key leadership positions in various organizations. He served as the Chief Revenue Officer and Co-Founder & CEO at Dealtale, a VIANAI Company. Additionally, he led marketing efforts at prominent companies including Syte, NetDmand, Implisit, Mintigo, and Sizmek. Ariel also gained valuable experience as a Senior Consultant at Campbell Alliance and a Consultant at ZS Associates.

Ariel Geifman's professional journey includes managing marketing strategies at leading companies and utilizing his expertise in business development and growth. He leverages his diverse background in economics, history, and business administration to drive innovation and success within the technology industry. Ariel has a proven track record of building and scaling software companies by implementing effective sales, marketing, and customer success strategies.

Aside from his corporate roles, Ariel has a media background, having served as the Business Desk Manager at TheMarker and an Editor and Producer at Galei-Zahal and Galgalatz radio stations. This blend of experiences has contributed to his well-rounded skill set and his ability to navigate various industries with ease.

Highlights

Jun 26 · linkedin

We're in a time where one feature can kill a thousand startups and this is exactly what Anthropic did with Claude Projects. Claude Projects allows you to customize your bot with context and prompts to fit a single use case.

So, for example, if you thought about creating a bot specifically for analyzing your campaign results, you can upload all of your examples, prompts, etc, and get a bot that would do just that... No need to buy a dedicated product.

With Claude Projects, you can:

  • Upload relevant documents, code, style guides, and more to provide Claude with up to 200K tokens of context (equivalent to a 500 page book!) 
  • Define custom instructions to tailor Claude's tone, perspective, and outputs for your specific use case
  • Generate and edit AI artifacts like code, documents, diagrams and designs right alongside your conversation

Claude Projects integrates powerful AI directly into your team's existing workflows. Imagine having a hyper-specialized AI assistant to help write marketing emails, analyze financial statements, or debug code - all based on your own data and requirements.

Jun 14 · linkedin

Is GPT Killing Search Advertising? 7 Critical Facts to Know Before Launching Your Next Campaign 🔍 I've seen the landscape of search advertising evolve over the years. While it remains a crucial channel for B2B businesses, recent trends suggest that we need to adapt our strategies to stay ahead of the game.

Here are 7 facts you should know before investing in your next search campaign:

📉 Conversion rates are declining across nearly all industries, with the average rate dropping from 7.04% in 2023 to 6.96% in 2024. Don't be alarmed if your campaign isn't performing as well as it did last year.

🖱️ Click-through rates (CTR) have increased by 5% on average in 2024, possibly due to ads blending better into organic search results. However, this hasn't necessarily translated into better conversion rates.

💸 Cost-per-click (CPC) has risen by 10% on average in 2024 across 86% of industries. Be prepared to pay more for clicks without seeing equally greater returns.

🚨 Even big players like Perion Network and Alphabet (Google's parent company) have faced challenges in the search advertising space, with profit warnings and revenue falling short of estimates.

🌐 A 2024 study by German researchers suggests that Google's search results are losing ground in the battle against low-quality SEO spam. This means your ads may be competing with less relevant content.

🛍️ Search advertising spend is shifting to other platforms like retail media networks and social media channels. In fact, retail media is expected to account for over half of new search ad dollars in 2023.

🤖 AI-powered search is on the rise, and it's essential to consider how this might impact your search advertising strategy in the near future.

Despite these challenges, search advertising remains an important digital marketing channel for B2B businesses. The key is to adapt by incorporating search into cross-channel strategies, leveraging automation and AI tools, and focusing on providing unique value to searchers.

Image source: Wordstream

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Ariel Geifman
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Location

Israel