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Arielle Gross Samuels

Global Head of Marketing at Blackstone

Arielle Gross Samuels is a renowned professional who currently holds the position of Global Head of Marketing at Blackstone, overseeing various marketing aspects like brand management, digital marketing, video production, design, and event planning.

With more than 9 years of experience at Meta (formerly Facebook Inc.), Arielle has excelled in roles related to business marketing, Environmental, Social, and Governance (ESG), and product operations, focusing on strategic initiatives and partnerships for over 200 million businesses globally.

Prior to her tenure at Meta, she contributed her expertise at Deloitte in Engineering Consulting.

Arielle has been recognized in the industry with numerous awards and distinctions, including being named in the Forbes 30 under 30 list, receiving the FCS Leadership Award, and being part of various boards and councils such as the Geena Davis Institute on Gender in Media, University of Illinois Alumni Association, and UN Foundation Girl Up, among others.

She is actively involved in initiatives supporting diversity and inclusion in STEM fields, such as the Arielle Gross Engineering Visionary Scholarship Fund at the University of Illinois at Urbana-Champaign.

Arielle's educational background includes a Bachelor of Science (B.S.) degree in Materials Science and Engineering with a concentration in Polymers from the University of Illinois Urbana-Champaign.

Her extensive professional experience encompasses leadership roles at top organizations like Blackstone and Meta, along with prior engagements at Facebook and Deloitte, where she honed her skills in marketing, ESG, and business operations.

With a track record of driving impactful programs and fostering strategic partnerships on a global scale, Arielle Gross Samuels stands out as a prominent figure in the marketing and technology landscape.

Highlights

Aug 19 · linkedin

I am thrilled to join global venture capital firm General Catalyst as Partner and Chief Marketing and Communications Officer! General Catalyst has a history of backing #entrepreneurs who create market-leading businesses, including Airbnb, Instacart, Stripe, Livongo, Mistral AI, and Warby Parker. As the world experiences tectonic shifts that demand applied #AI, #globalresilience, and #responsibleinnovation, General Catalyst is superbly positioned to build pioneering companies. This opportunity is truly special to me - it draws on my background in engineering, technology, finance, and marketing, and connects to my passion for supporting entrepreneurs. Thank you to Kenneth I. Chenault, Hemant Taneja, Jeannette zu Fürstenberg, Gabriella Giglio, and the rest of the team for welcoming me on this rocket ship!   I also want to thank Blackstone for the rewarding experience of serving as the firm’s first Global Head of Marketing. It has been an honor to work with excellent colleagues to propel Blackstone’s brand -  including the firm’s first major advertising campaign and launch of Build with Blackstone. Blackstone #Marketing team, I’ll be cheering you all on!   Check out the The Wall Street Journal writeup from Katie Deighton here:

Apr 29 · linkedin

Blackstone’s brand campaign launch!   At Blackstone we use our scale and insights to see what others don’t – creating unexpected connections across the universe of #privatemarkets that deliver for investors. Check out this hero spot that demonstrates the world of opportunity that people miss out on by not investing in the 90% of companies that are private.   Our #brand #campaign will come to life in video, social, digital and print placements across business channels like The Wall Street Journal, CNBC, Bloomberg and more. Huge thanks to our brilliant partners at Goodby Silverstein & Partners, ManvsMachine, Fundamentalco, Bully Pulpit International and our world-class #marketing team! #BuildwithBlackstone

Arielle Gross Samuels
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Location

New York, New York, United States