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Arina Tsygankova

Business Development Director at BYYD • Mobile Advertising Platform

Arina Tsygankova is the Business Development Director at BYYD, a mobile advertising platform. Her LinkedIn username is arina-tsygankova.

BYYD is a mobile advertising platform that allows brands to develop, launch, manage, and analyze mobile ad campaigns.1 It provides access to mobile app and web inventory for advertisers and agencies.2 The platform facilitates real-time bidding (RTB) on mobile inventory, enabling the purchase of smartphone and tablet ad impressions within apps, games, and mobile websites in real-time.3

The BYYD platform offers features such as:

  • Unique Advertising Formats BYYD develops unique advertising formats, including banners, rich media, and native ads, and adapts videos for the platform for free.1
  • Viewability and Brand Safety BYYD guarantees over 90% viewability and ensures brand safety by displaying ads on top of content within mobile apps, preventing them from appearing next to inappropriate content or ads from other brands.1
  • Anti-Bot System BYYD's anti-fraud system analyzes incoming bid requests and checks data history for specific Device IDs to ensure that only verified devices participate in auctions, which helps to prevent bot traffic.1
  • Ads in Apps are Not Blockable Unlike browsers, apps cannot block ad creatives.1
  • Brand-Lift Research BYYD offers brand-lift research to measure brand awareness among new audiences who have seen the banner ad and to study the percentage of recognition among competitors' brands.1
  • Transparent Analytics System The platform supports various tracking systems, including DoubleClick, Adriver, Weborama, Sizmek, IAS, MOAT, AppsFlyer, and AppMetrica. It also offers integration via API to Google Analytics and Yandex.Metrica for complete optimization for post-click indicators.1
  • Campaign Optimization Mobile managers monitor traffic to the landing page through analytics systems in real-time and optimize campaigns based on assigned KPIs.1
  • Tracking by Device ID and Retargeting Each mobile device has a unique identification number, which allows for personalized ads and retargeting after the advertising campaign.1

It is worth noting that the mobile advertising buying platform byyd, formerly known as Adfonic, filed for administration in April 2016 and ceased trading a month later.2 However, the provided search results suggest that BYYD is still active as a mobile advertising platform.13

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Arina Tsygankova
Arina Tsygankova, photo 1
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Location

Moscow, Moscow City, Russia