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Arisa Lagunzad

Sr. Director, Business Development at Ubisoft Entertainment, Inc.

Professional Background

Arisa Lagunzad is a seasoned professional in the video games and entertainment business development sector, with a wealth of experience encompassing content acquisition, contract negotiations, and relationship management with third-party developers. Currently serving as the Senior Director of Business Development at Ubisoft, Arisa has proven expertise in strategic sales and partnerships. Her role extends to overseeing OEM deals and in-game advertising, highlighting her deep involvement in various facets of the gaming industry.

Prior to her impactful tenure at Ubisoft, Arisa honed her analytical skills through roles such as Market Research Analyst at Hitachi Data Systems and Financial Analyst at Hitachi PC Corporation. These positions allowed her to develop a strong foundation in market analysis and financial strategy, enhancing her ability to navigate complex business environments. Arisa also contributed her analytical prowess during her time as Market Analyst at the United Nations Conference on Trade and Development (UNCTAD), providing critical insights to support global trade policy initiatives.

Education and Achievements

Arisa's educational journey is marked by commendable academic achievements. She earned her Bachelor’s degree in Arts from Waseda University, one of Japan's most prestigious institutions, known for its rigorous academic standards and diverse student body. Building upon this solid foundation, Arisa pursued her MBA at the Middlebury Institute of International Studies at Monterey, where she expanded her business acumen and strategic thinking capabilities. The combination of her educational background and professional experiences positions her as a dynamic leader in the field of business development within the video game industry.

Notable Achievements

Throughout her career, Arisa Lagunzad has played a pivotal role in various high-stakes negotiations and strategic initiatives that have propelled business growth and strengthened partnerships within the gaming sector. Her comprehensive understanding of licensing contracts and publishing processes has made her a valuable asset to Ubisoft, where her contributions have significantly impacted game publishing strategies across different platforms, including Microsoft, Sony, and Nintendo consoles, as well as mobile and social gaming environments.

Moreover, Arisa's extensive experience in relationship management has fostered strong connections with developers and business partners, ensuring successful collaborations that drive innovation and expand market reach. Her ability to identify and seize emerging trends within the gaming landscape has proven invaluable in navigating a fast-evolving industry that thrives on creativity and adaptability.

Achievements

Related Questions

How did Arisa Lagunzad's experiences shape her expertise in the video games and entertainment business development sector?
What are some of the notable partnerships that Arisa Lagunzad has established during her tenure at Ubisoft?
In what ways did Arisa Lagunzad's education at Waseda University and the Middlebury Institute of International Studies influence her career trajectory?
How has Arisa Lagunzad navigated the complexities of contract negotiations within the video games industry?
What strategies has Arisa Lagunzad employed to foster strong relationships with third-party developers?
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Location

San Mateo, California, United States